About spacesbyU
SpacesbyU is a fast-growing D2C furniture and home solutions brand focused on creating stylish, functional, and smart space-saving solutions for modern homes. We specialize in modular furniture and home products designed to combine aesthetics, functionality, quality, and affordability.
With a strong and growing online presence, SpacesbyU serves customers across India through its e-commerce platform and digital-first approach. As we continue to expand, we are focused on building a stronger brand presence, enhancing customer experience, and scaling our digital growth through innovative and performance-driven marketing strategies.
Job Description & Responsibilities:
We are looking for a highly analytical and growth-oriented Digital Marketing Manager to take the marketing of SpacesbyU to the next level. The ideal candidate should have strong hands-on experience in performance marketing, paid advertising, SEO, analytics, and digital growth strategies, with the ability to independently plan, execute, analyze, and optimize campaigns to drive business growth and brand performance.
Job Responsibilities:
Performance Marketing
- Plan, execute, and optimize digital marketing campaigns to drive website sales and brand growth
- Manage and scale campaigns across:
- Google Ads (Search, Shopping, PMax & YouTube Ads)
- Meta Ads (Facebook & Instagram)
- Conduct keyword research, audience planning, and remarketing strategies
- Monitor and improve campaign performance based on ROAS, CPA, CTR, CPC, conversion rates, and revenue goals
Analytics & Data Interpretation
The candidate should have a strong understanding of digital analytics and tracking tools, including Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel & Conversion Tracking, Google Merchant Center, and Google Search Console.
Responsibilities include:
- Analyzing campaign and website performance
- Identifying optimization opportunities
- Preparing performance reports and actionable insights
SEO & Website Optimization
The candidate should have a good understanding of On-page SEO, Off-page SEO, Technical & Ecommerce SEO, keyword research, and competitor analysis, with the ability to support both organic growth and website performance improvement.
Responsibilities include:
- Improving website rankings and organic visibility
- Optimizing product and category pages
- Suggesting website and conversion improvements
CRM & Retention Marketing
The candidate should have hands-on experience in customer retention and lifecycle marketing, including email marketing automation, WhatsApp marketing, SMS marketing, and retention campaigns, with the ability to improve customer engagement, repeat purchases, and retention.
Creative Direction & Content Understanding
- Ability to guide creative direction for performance-oriented marketing campaigns
- Strong understanding of ad creatives, hooks, messaging, and content that drives engagement and conversions
- Coordinate with design/content teams for marketing creatives, landing pages, and campaign execution
Required Skills
- Strong expertise in Google Ads & Meta Ads
- Strong analytical and reporting skills
- Experience in working with E-commerce / D2C brands
- Proven problem-solving abilities
- Excellent written and verbal communication skills
- Experience working with Canva, Adobe Creative Suite, AI content & ad creative tools
Compensation & Incentives
- Salary: ₹25,000 – ₹35,000 per month (based on experience and skillset)
- Performance-based incentives for achieving growth and marketing performance goals
Experience Required
- Minimum 3+ years of hands-on experience in Digital Marketing / Performance Marketing
- Experience with D2C or E-commerce brands preferred
Preferred Qualifications
- Bachelor’s degree in Marketing, Business or Media
- Google Ads Certifications preferred
- Meta Blueprint Certification preferred
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Application Question(s):
- Do you have hands-on experience running Google Ads campaigns (Search, Shopping, Performance Max, YouTube)?
- Do you have hands-on experience running Meta Ads (Facebook & Instagram) for lead generation or e-commerce sales?
- Have you worked with a D2C / E-commerce brand before?
Experience:
- Digital marketing: 3 years (Preferred)
Work Location: In person
