Job Title: Meta & Google Ads Expert
Experience: 1-5 Years
Location: Noida Sec 142
Job Description:
We are seeking a highly skilled and experienced Facebook Ads Expert to join our marketing team. As a Facebook Ads Expert, you will be responsible for planning, implementing, and optimizing Facebook advertising campaigns to drive brand awareness, engagement, and conversions. You will collaborate closely with cross-functional teams to develop and execute effective advertising strategies that align with our marketing objectives.
Key Responsibilities:
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Develop and execute strategic Facebook advertising campaigns to achieve key performance indicators (KPIs) such as reach, engagement, conversion, and return on ad spend (ROAS).
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Conduct audience research and segmentation to identify target demographics, interests, and behaviors for effective ad targeting.
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Create compelling ad copy, creatives, and landing pages that resonate with target audiences and drive desired actions.
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Monitor, analyze, and optimize campaign performance on an ongoing basis to maximize results and ROI.
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Implement A/B testing and experimentation to identify best-performing ad creatives, audiences, and campaign strategies.
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Stay informed about industry trends, best practices, and platform updates to continuously improve advertising effectiveness.
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Collaborate with internal teams, including marketing, design, and analytics, to align advertising efforts with overall marketing initiatives and business goals.
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Provide regular reports and insights on campaign performance, trends, and opportunities for optimization.
Qualifications:
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Bachelor's degree in marketing, advertising, communications, or a related field.
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Proven experience managing Facebook advertising campaigns with a track record of driving results and achieving KPIs.
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In-depth knowledge of Facebook Ads Manager, Business Manager, and other advertising tools and platforms.
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Strong analytical skills and the ability to interpret data, metrics, and performance trends to inform decision-making and optimization strategies.
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Creative mindset with a knack for developing engaging ad copy, visuals, and messaging.
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Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
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Detail-oriented with strong organizational and time management skills to manage multiple projects and deadlines simultaneously.
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Continuous learning mindset with a passion for staying updated on industry trends, best practices, and emerging technologies in digital advertising.
