Job description:
About SuperLabs
SuperLabs is an engineering & IT consulting firm. To know more about SuperLabs & the work we do visit Featured Work
- Business Development Manager — eCommerce / D2C Sales
- Company: SuperLabs
- Business Unit: SuperCommerce
- Location: On-site only — Thane or Coimbatore
- Role Type: Full-time
- Experience: 2–5 years
- preferred Function: Business Development, B2B Sales, eCommerce Sales, C suite Outreach
- Compensation: 9LPA – 15PLA fixed CTC + performance incentives.
- Total OTE: ₹10L–₹18L based on experience and revenue ownership.
- Notes compensation is benchmarked to your current salary & negotiations can range between 10% to 35% from fixed pay.
About SuperCommerce
- SuperCommerce is a SuperLabs business unit focused on helping serious eCommerce and D2C brands improve growth, conversion, retention, analytics, checkout, technology infrastructure, and commerce operations. To know more about SuperLabs you can check out https://superlabs.co/
- We work with founders, CXOs, CMOs, CTOs, Heads of Growth, and eCommerce leaders to identify revenue leakage and improve commerce performance across websites, mobile apps, analytics, CRO, CRM, retention, subscriptions, marketplaces, and growth operations. We are now hiring a Business Development Manager to help us build a strong pipeline of high-quality eCommerce and D2C brands.
About the Role
- We are looking for a sharp, persistent, and commercially-minded Business Development Manager — eCommerce / D2C Sales to identify, research, reach, and qualify serious eCommerce brands for SuperCommerce.
- This is not a generic lead generation role.Your job is not just to send emails or book random meetings. Your job is to create qualified business opportunities with the right founders, CXOs, growth leaders, and eCommerce decision-makers.
- SuperCommerce leadership will initially lead final closing conversations, but you will be responsible for creating and advancing the pipeline that leads to paid audits, advisory, and implementation opportunities.
- Core Mission : Your mission is to build a qualified eCommerce founder/CXO pipeline that converts into paid SuperCommerce engagements.
You will own the journey from:
- Account research → decision-maker mapping → personalized outreach → qualification → discovery support → proposal follow-up → conversion support
Key Responsibilities
1. Build the Target Account List
- Research and build a high-quality list of eCommerce and D2C brands that fit the SuperCommerce ICP.
- Target accounts may include:
- D2C brands
- Marketplace-led brands
- Beauty, fashion, personal care, food, lifestyle, electronics, home, wellness, and consumer brands
- Brands doing meaningful online revenue
- Indian brands first, with global expansion potential later
- You will identify the right decision-makers, including:
- Founders
- CEOs
- CMOs
- CTOs
- Heads of Growth
- Heads of eCommerce
- Marketing leaders
- Digital transformation leader
2. Research Business Problems
- Before outreach, you should be able to study a brand and identify possible business angles.
- This may include:
- Website conversion gaps
- Product page issues
- Checkout friction
- Cart abandonment
- Retention gaps
- Weak CRM flows
- Poor analytics visibility
- Mobile app opportunities
- Subscription opportunities
- Marketplace expansion opportunities
- Slow or outdated commerce infrastructure
- You do not need to be a senior consultant, but you must be able to understand eCommerce business problems beyond “they need marketing.”
3. Run Founder and CXO Outreach
- You will create and execute outreach through:
- LinkedIn
- Email
- Founder networks
- Referrals
- Commerce communities
- Podcast/community invitations
- Agency and consultant networks
- Your outreach should be specific, sharp, and relevant to the brand.
- We do not want generic spam messages.
4. Qualify Opportunities
- You will help qualify whether a prospect is worth leadership time.
- A qualified opportunity should usually have:
- A serious eCommerce or D2C business
- A relevant decision-maker
- A clear business problem or growth opportunity
- Interest in audit, advisory, growth, technology, analytics, or commerce improvement
- Potential to convert into a paid SuperCommerce engagement
5. Support Discovery and Proposal Movement
- You will support SuperCommerce leadership before and after discovery calls.
- This includes:
- Preparing pre-call account notes
- Summarizing brand research
- Documenting call notes
- Tracking objections
- Following up professionally
- Sharing relevant materials
- Keeping CRM updated
- Helping move opportunities toward paid conversion
6. Maintain CRM and Weekly Pipeline Reports
- You will be expected to maintain clean pipeline records.
- This includes:
- Target accounts
- Contact details
- Outreach status
- Follow-up dates
- Call outcomes
- Opportunity stage
- Proposal status
- Expected deal value
- Conversion status
- What Success Looks Like
First 30 Days
- Understand SuperCommerce positioning and offers
- Build 150–200 qualified target accounts
- Map 300–500 decision-makers
- Start personalized outreach
- Create clean CRM tracking
- Generate first qualified founder/CXO conversations
First 60 Days
- Build 300–400 qualified target accounts
- Create a steady outbound rhythm
- Support 10–15 qualified discovery conversations
- Help identify 3–5 proposal opportunities
- Improve messaging based on response quality
- First 90 Days
- Build 500+ qualified target accounts
- Support 25–40 qualified founder/CXO conversations
- Help convert 1–3 paid audits or diagnostics
- Create ₹1Cr–₹5Cr in qualified pipeline
- Establish a repeatable outreach and follow-up process
Performance incentives are additional
- Indicative incentive structure:
- Paid audit / diagnostic collected: incentive based on collected value
- Advisory retainer converted: incentive based on first collected invoice
- Implementation project converted: incentive based on first collected invoice
- Expansion or repeat engagement converted: incentive based on collected value
- Final incentive structure will be discussed during the hiring process.
Required Experience
- You should have experience in at least one of the following:
- B2B sales
- Business development
- Enterprise eCommerce sales
- D2C brand outreach
- SaaS sales
- Agency sales
- Performance marketing sales
- CRM / retention / CRO sales
- Founder or CXO outreach
- Lead generation & business qualification
- Strong Fit Backgrounds
- You may be a strong fit if you have worked in:
- Shopify agency
- D2C growth agency
- Performance marketing agency
- eCommerce development agency
- B2B SaaS company
- CRM / retention / loyalty company
- CRO or analytics company
- Marketplace services company
- Founder-led consulting or advisory business
- Required Skills
- You should be able to:
- Research eCommerce brands properly
- Identify relevant decision-makers
- Write clear emails and LinkedIn messages
- Understand basic eCommerce metrics
- Speak professionally with founders and senior leaders
- Ask good qualification questions
- Follow up consistently
- Maintain CRM discipline
- Work with weekly targets
- Take feedback and improve messaging quickly
- Work full-time from office in Thane or Coimbatore
- Ecommerce Knowledge Required
- You should understand or be willing to quickly learn terms such as:
- CAC
- AOV
- LTV
- Conversion rate
- Cart abandonment
- Checkout drop-off
- Repeat purchase rate
- Retention
- CRM
- CRO
- Product page optimization
- Shopify / Shopify Plus
- GA4
- Klaviyo
- Hotjar / Microsoft Clarity
- Marketplace commerce
- This Role Is Not For You If
- Please do not apply if:
- You are looking for remote-only work
- You only want to book meetings and not care about conversion
- You send the same generic message to every prospect
- You cannot write professional emails
- You are uncomfortable with daily outreach
- You do not like follow-ups
- You cannot maintain CRM updates
- You have no interest in eCommerce or D2C brands
- You only understand social media marketing and not business problems
- You are not comfortable being measured on commercial outcomes
- You expect inbound leads to be provided every day
Application Questions
Please answer the following questions clearly while applying. Vague or incomplete answers may lead to rejection.1. Have you done B2B sales, business development, or founder/CXO outreach before?
Share 2 examples.
2. What type of companies have you sold to or reached out to before?
Mention industry, buyer type, and average deal size if applicable.
3. Explain CAC, AOV, conversion rate, and repeat purchase rate in simple terms.
4. Pick any 5 Indian D2C or eCommerce brands that SuperCommerce should target.
For each brand, mention why they may be relevant.
5. Write a cold LinkedIn message to the founder of a ₹100Cr skincare or fashion brand asking for a conversation with SuperCommerce.
6. A founder says, “We already have a marketing agency and a tech team.” How would you respond?
7. Create a simple 7-day outreach plan to reach eCommerce founders and senior leaders.
8. What is the best commercial outcome you have helped create in a previous role?
Mention pipeline, revenue, conversion, deal value, or business result if available.
9. Are you willing to work full-time from our office in Thane or Coimbatore?
Mention your preferred location: Thane, Coimbatore, or either location.
10. Share a 2-minute video explaining why an eCommerce founder should speak to SuperCommerce.
Ideal Candidate
- The ideal candidate is someone who can say:
- “I can research serious eCommerce brands, identify the right founders and decision-makers, create relevant outreach, qualify opportunities properly, follow up with discipline, and help convert conversations into commercial SuperCommerce engagements.”
- We are looking for someone who is commercially hungry, detail-oriented, persistent, and excited to help build a new business unit from the ground up.
Please share your resume along with your answers to [email protected]
Convert this hexadecimal 1F2DAB59E to decimal and text “Business Development Manager ” to fast track your application
Work Location: In person
Pay: ₹900,000.00 - ₹1,800,000.00 per year
Work Location: In person
