Social Media Manager
About the Role
We are looking for a creative, data-driven, and AI-enabled Social Media Manager to manage and grow the company’s social media presence across platforms.
The ideal candidate will be responsible for developing social media strategies, creating engaging content, managing campaigns, analysing performance, and building a strong online community. The role will also involve using AI tools to improve content creation, research, ideation, audience engagement, analytics, and overall social media efficiency.
The candidate should be comfortable combining creativity, social media expertise, and emerging AI tools to produce high-quality content at scale.
Key Responsibilities
1. Social Media Strategy
- Develop and execute social media strategies aligned with overall business and marketing objectives.
- Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and other relevant channels.
- Develop platform-specific content strategies based on audience behaviour and trends.
- Build and maintain monthly/weekly social media content calendars.
- Identify opportunities to improve reach, engagement, followers, traffic, and conversions.
- Stay updated with social media trends, platform updates, formats, algorithms, and emerging content styles.
2. Content Planning & Creation
- Develop creative concepts for posts, reels, stories, videos, carousels, campaigns, and other social media formats.
- Write engaging captions, hooks, headlines, CTAs, scripts, and social media copy.
- Coordinate with designers, video editors, content creators, influencers, and internal teams to deliver content.
- Ensure content is aligned with the company's brand identity, tone, and communication guidelines.
- Repurpose existing content into multiple formats suitable for different platforms.
3. AI-Powered Content Creation
- Use AI tools to accelerate content ideation, research, copywriting, scripting, and content repurposing.
- Use AI-powered tools to generate and refine social media captions, hooks, headlines, scripts, and campaign concepts.
- Use AI tools for content brainstorming and identifying new creative angles.
- Leverage AI-assisted image and video generation/editing tools where appropriate.
- Use AI tools to create multiple content variations for A/B testing.
- Use AI for content repurposing, such as converting long-form content into reels, carousels, short posts, and video scripts.
- Develop effective prompts for AI tools and continuously improve prompt quality.
- Review and fact-check AI-generated content before publishing.
- Ensure AI-generated content remains aligned with brand guidelines and does not compromise authenticity or quality.
4. AI for Social Media Research & Trends
- Use AI tools to research social media trends, audience interests, competitors, and content opportunities.
- Analyse trending topics, keywords, hashtags, formats, and audience conversations.
- Use AI-assisted research to identify potential content themes and campaign opportunities.
- Monitor competitor activity and identify gaps or opportunities in the market.
- Experiment with emerging AI-powered social media tools and recommend useful solutions to improve the team's workflow.
5. Community Management
- Monitor comments, messages, mentions, and conversations across social media platforms.
- Respond to audience queries and comments in a timely and professional manner.
- Build meaningful engagement with followers and the online community.
- Identify customer feedback, concerns, and recurring questions and communicate relevant insights internally.
- Use AI-assisted tools for sentiment analysis and categorisation of audience feedback where applicable.
- Escalate sensitive customer complaints or brand-related issues appropriately.
6. Campaign Management
- Plan and execute social media campaigns for product launches, promotions, events, announcements, and brand initiatives.
- Develop campaign concepts, messaging, content calendars, and execution plans.
- Coordinate with internal teams and external partners to ensure timely campaign execution.
- Support influencer and creator campaigns when required.
- Track campaign performance and recommend improvements.
7. Analytics & Performance
- Monitor social media performance on a regular basis.
- Track key metrics including:
- Reach
- Impressions
- Engagement
- Engagement rate
- Followers
- Video views
- Watch time
- Click-through rate
- Leads/conversions
- Content performance
- Prepare weekly/monthly social media performance reports.
- Identify high-performing and underperforming content.
- Use analytics and AI-assisted insights to understand audience behaviour and content performance.
- Recommend data-driven improvements to the content strategy.
8. AI-Driven Optimisation
- Use AI to identify patterns in content performance and audience behaviour.
- Experiment with AI-generated content variations and optimise based on performance.
- Use AI to support A/B testing of:
- Hooks
- Captions
- CTAs
- Content formats
- Creative concepts
- Build repeatable AI-assisted workflows for content planning, creation, analysis, and reporting.
- Identify opportunities to reduce manual work through AI and automation.
9. Brand & Content Quality
- Ensure all content follows brand guidelines and communication standards.
- Review AI-generated content for accuracy, relevance, originality, tone, and quality before publishing.
- Ensure AI-generated visuals do not misrepresent products, people, or brand messaging.
- Maintain consistency across all social media channels.
- Ensure content is free from grammatical, factual, visual, and brand-related errors.
Requirements
- 3+ years of experience in Social Media Management, Digital Marketing, Content Marketing, or a related role.
- Strong understanding of major social media platforms and their content formats.
- Proven experience in developing and executing social media strategies.
- Strong content writing, storytelling, and creative thinking skills.
- Experience managing content calendars and social media campaigns.
- Strong understanding of social media analytics and performance metrics.
- Good knowledge of current social media trends and audience behaviour.
- Ability to work with designers, video editors, content creators, and marketing teams.
- Strong communication and project management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
SHARE YOUR RESUME TO [email protected]
Pay: Up to ₹800,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
Experience:
- Social media management: 4 years (Required)
Location:
- Chennai, Tamil Nadu (Chennai, Chennai District) (Required)
Work Location: In person
