Digital Marketing Executive – Roles & Responsibilities
- Manage end-to-end digital marketing activities for multiple client accounts.
- Plan, execute, and optimize digital marketing campaigns across various platforms.
- Handle Meta (Facebook & Instagram), Google, and other paid advertising campaigns.
- Manage and optimize Google Business Profile (GMB) for improved local visibility and lead generation.
- Execute on-page and off-page SEO strategies to improve website rankings and organic traffic.
- Develop monthly content calendars and digital marketing strategies for clients.
- Oversee social media management, including content scheduling, publishing, engagement, and community management.
- Coordinate with the design and content teams to ensure timely delivery of creatives, videos, and marketing assets.
- Review all creative deliverables before client submission to ensure quality and brand consistency.
- Act as the primary point of contact for clients regarding marketing activities, updates, and approvals.
- Conduct regular client meetings to discuss campaign performance, upcoming plans, and business objectives.
- Monitor campaign performance using analytics tools and prepare monthly performance reports.
- Track KPIs such as reach, engagement, leads, conversions, ROI, website traffic, and keyword rankings.
- Research competitors, industry trends, and emerging digital marketing opportunities.
- Suggest and implement strategies to improve campaign performance and maximize ROI.
- Ensure all client deliverables are completed within agreed timelines.
- Collaborate with internal teams including designers, video editors, copywriters, and developers for successful campaign execution.
- Manage website updates, landing pages, and basic CMS changes when required.
- Maintain proper documentation of projects, campaign reports, and client communications.
- Build and maintain strong client relationships through proactive communication and timely support.
- Stay updated with the latest trends, platform updates, AI marketing tools, SEO algorithms, and advertising best practices.
Pay: ₹10,064.68 - ₹20,959.62 per month
Benefits:
- Food provided
- Paid sick time
Work Location: In person
