Social Media Manager (SMM)
Host2Unlimited is a fast-growing Digital Marketing Agency specializing in the education sector. We work with International Schools, CBSE, ICSE, IB Schools, Colleges, Universities, Educational Campuses, Coaching Institutes, and EdTech organizations to strengthen their digital presence, build impactful brands, and drive student admissions.
Our expertise includes Digital Marketing, Social Media Management, Admission Marketing, Website Development, Branding, Content Marketing, SEO, Public Relations, Influencer Marketing, Reputation Management, Professional Photography & Videography, Event Marketing, and Creative Campaigns.
Job Summary
We are looking for an experienced, creative, and results-driven Social Media Manager (SMM) to manage and grow social media accounts for multiple clients.
The ideal candidate should have strong experience in social media strategy, content planning, campaign execution, audience engagement, analytics, and client management. The candidate will be responsible for developing effective social media strategies that increase brand awareness, engagement, online visibility, and support marketing and admission objectives.
Key Responsibilities
- Develop and execute comprehensive social media strategies based on client goals and brand objectives.
- Manage multiple client social media accounts across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Create and manage monthly and campaign-specific content calendars.
- Plan content themes, campaigns, social media activities, and promotional initiatives.
- Work closely with graphic designers, video editors, content writers, photographers, and digital marketing teams to ensure timely execution.
- Review and approve social media creatives, captions, videos, reels, and other content before publishing.
- Schedule and publish content while maintaining consistency in tone, branding, and communication.
- Monitor social media trends, platform updates, competitor activities, and audience behaviour.
- Develop strategies to improve reach, engagement, followers, leads, and overall social media performance.
- Manage community engagement, including comments, messages, mentions, and audience interactions.
- Coordinate with clients for content requirements, approvals, feedback, campaigns, and updates.
- Coordinate with photographers and videographers for photoshoots, video shoots, events, and other content requirements.
- Plan and execute social media campaigns for admissions, events, festivals, announcements, achievements, and promotional activities.
- Collaborate with the digital marketing team on paid social media campaigns and promotional activities.
- Monitor campaign performance using platform analytics and other reporting tools.
- Prepare and present weekly and monthly social media performance reports.
- Analyse performance data and recommend improvements to content and social media strategy.
- Maintain brand consistency across all social media platforms.
- Manage multiple projects, priorities, and deadlines effectively.
- Take ownership of assigned client accounts and ensure smooth end-to-end social media execution.
Requirements
- Bachelor's degree in Marketing, Mass Communication, Business Administration, Journalism, or a related field.
- 1-2 years of experience in Social Media Management, Digital Marketing, or a Digital Marketing Agency.
- Proven experience managing multiple social media accounts or client accounts.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other major social media platforms.
- Hands-on experience with Meta Business Suite, Canva, Google Workspace, and social media scheduling/analytics tools.
- Strong understanding of social media algorithms, engagement strategies, content formats, and platform best practices.
- Good understanding of content marketing, SEO, digital advertising, and online branding.
- Strong analytical skills with the ability to understand and interpret social media insights and performance metrics.
- Excellent written and verbal communication skills.
- Strong client handling and presentation skills.
- Ability to manage multiple accounts and projects in a fast-paced agency environment.
- Strong organizational and time-management skills.
- Ability to work independently and take ownership of responsibilities.
- Willingness to travel for client meetings, photoshoots, events, and content requirements when required.
Preferred Skills
- Social Media Strategy
- Content Strategy
- Content Planning & Scheduling
- Client Account Management
- Campaign Management
- Community Management
- Social Media Analytics
- Performance Reporting
- Copywriting
- Competitor Research
- Trend Analysis
- Brand Management
- Creative Campaign Planning
- Team Coordination
Preferred Additional Skills
- Experience with Meta Ads Manager and paid social media campaigns.
- Basic understanding of Google Analytics and digital marketing performance metrics.
- Knowledge of influencer marketing and creator collaborations.
- Understanding of Instagram Reels, short-form video content, and current social media trends.
- Basic knowledge of content creation tools such as Canva or CapCut.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to manage social media accounts of reputed educational institutions and brands.
- Exposure to large-scale digital marketing, branding, admission, and social media campaigns.
- Opportunity to work across multiple platforms and diverse client requirements.
- Career growth opportunities within a rapidly expanding digital marketing agency.
- Collaborative and creative work environment.
- Continuous learning and professional development opportunities.
Join Host2Unlimited
If you are passionate about social media, content strategy, digital branding, and marketing, and have the ability to turn social media platforms into powerful brand-building and business-growth channels, we would love to have you on our team.
Join Host2Unlimited and take ownership of impactful social media campaigns for leading education brands.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
