PRIAN EMOBILITY PVT LTD
Driving Sustainable Electric Mobility & Energy Solutions
JOB DESCRIPTION
Position: Digital Marketing & Brand Executive
Department: Sales & Marketing
Location: Bhosari, Pune
Employment Type: Full-Time
Reports To: Director / Business Development Head
Company Overview
Prian EMobility Pvt Ltd is a technology-driven company focused on delivering sustainable and innovative electric mobility and energy solutions. We specialize in EV charging infrastructure, electronic products, solar energy systems, and related technologies.
www.prian.co.in
Purpose of the Role:
Own the company’s digital marketing, branding and corporate communications to enhance brand visibility, generate qualified business leads, support product launches and strengthen customer engagement.
Key Result Areas (KRAs):
· Brand Management & Digital Marketing
· Lead Generation & Product Marketing
· Corporate Communications & Social Media Management
· Creative Design & Marketing Events & Exhibitions
· Website Management & Marketing Analytics
· EV App Vendor Coordination
Detailed Responsibilities:
· Develop & recommend annual marketing strategy, budget and monitor competitors.
· Manage social media platforms and Coordinate website content updates.
· Create brochures, catalogues, creatives, presentations and videos.
· Plan & execute Google & Meta Ads, LinkedIn campaigns and email marketing.
· Launch new EV chargers.
· Organize exhibitions, webinars, dealer meets, roadshows and customer events.
· Develop blogs, newsletters, PR articles and case studies.
· Coordinate with EV charging app vendor on branding, software features and campaigns.
· Work with Sales, Engineering and Management for product positioning.
· Prepare monthly dashboards, ROI reports and management presentations.
Stakeholder Management:
· Internal: Directors, Sales, Engineering, Production, Procurement, Accounts, Service.
· External: Customers, Dealers, Media Agencies, Designers, EV App Vendor.
Qualifications:
· Graduate in Marketing/Business/Mass Communication. MBA Marketing desired.
· 2–5 years relevant experience.
Technical Competencies:
· Canva Pro and/ or Adobe Creative Suite
· Google Analytics GA4, Google Ads & Meta Business Suite
· LinkedIn Campaign Manager
· WordPress, MS Office & AI tools (ChatGPT etc.)
Behavioural Competencies:
· Leadership with Creativity
· Communication & Ownership
· Analytical Thinking & Planning
· Customer Focus
KPIs:
· Brand reach growth & Website traffic
· Lead generation & Campaign ROI
· Social engagement & Event success
· Content delivery SLA & Product launch effectiveness
Authority:
· Manage approved campaigns.
· Coordinate vendors and agencies.
· Recommend marketing budget and branding initiatives.
Career Path:
Executive → Senior Executive → Assistant Manager → Marketing Manager → Head of Marketing
Compensation & Benefits:
As per company policy, performance incentives, learning opportunities and career growth.
Working Hours:
Monday–Saturday. Probation: 4 months. Travel for exhibitions/events as required.
Pay: ₹16,000.00 - ₹21,000.00 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Bhosari, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:
- Marketing and Branding: 1 year (Required)
Language:
- Marathi & English (Preferred)
Work Location: In person
