Experience: 1.5+ Years | Location: Noida | Type: Full-time | Department: Design / Product
About the Company
We are an early-stage technology startup building fun, fast, and accessible products experiences across mobile apps, mobile web, and WAP. Our products reach players across tier-1, tier-2, and tier-3 markets - including audiences on low-end devices and limited bandwidth. We move fast, ship often, and design with our players in mind.
About the Role
We are looking for a versatile Product Designer who can own design end-to-end from understanding the player and crafting smooth user flows, to designing pixel-perfect interfaces, to creating the marketing visuals that bring our games to life. You will be our first/early design hire, working directly with founders, product, and engineering to shape how our games look, feel, and play. This is a high-ownership role for someone who loves both the problem-solving side of UX and the craft of visual design.
Key Responsibilities
UX & Product Design
- Own the end-to-end design process - user research, flows, wireframes, prototypes, and final UI for features across mobile app, mobile web, and WAP.
- Design intuitive player journeys: onboarding, gameplay loops, progression, monetization, and retention surfaces.
- Translate product requirements and player insights into clear user flows and interaction patterns.
- Build and maintain a scalable design system and component library across platforms.
- Run lightweight user research and usability tests; iterate based on player feedback and A/B test results.
- Optimize designs for low-end Android devices, low-bandwidth networks, and WAP browsers without losing visual quality.
Visual & Graphic Design
- Design polished in-app visuals: icons, illustrations, banners, characters, and game art assets.
- Create marketing creatives - app store screenshots, feature graphics, social media posts, performance ads, and in-app event artwork.
- Maintain and evolve the brand identity across product, marketing, and partner-facing surfaces.
- Create animations, motion graphics, and micro-interactions (Lottie, GIFs, short videos) to enhance engagement and delight.
Collaboration & Delivery
- Partner closely with product managers and engineers from concept to shipping; prepare specs, redlines, and clean asset handoffs.
- Work with marketing and growth teams on campaign creatives, ASO assets, and ad creative iterations.
- Present design work to founders and the broader team; gather and incorporate feedback constructively.
- Stay updated on visual and UX trends in mobile gaming, casual gaming, and emerging-market product design.
Required Qualifications
- 2+ years of experience as a Product Designer, UI/UX Designer, or hybrid UI + Visual Designer working on apps.
- Strong portfolio showing both UX thinking (flows, wireframes, problem framing) and visual craft (UI, marketing creatives, illustrations or icons).
- Proficiency in Figma (primary), plus Adobe Photoshop, Illustrator, and After Effects.
- Solid understanding of mobile design principles, iOS/Android platform guidelines, screen densities, and responsive design.
- Experience designing assets optimized for performance - file size, formats (PNG, WebP, SVG), and rendering on low-end devices.
- Strong fundamentals in typography, color, layout, composition, and visual hierarchy.
- Ability to think through user problems, not just style screens - comfortable defending design decisions with rationale.
- Comfortable shipping fast in short iteration cycles, balancing craft with speed.
- Strong communication and collaboration skills; able to work cross-functionally with product, engineering, and marketing.
Preferred Qualifications
- Prior experience in gaming, casual games, or interactive entertainment products.
- Experience designing for mobile web and WAP - lightweight assets, fallback designs, and graceful degradation.
- Experience designing for emerging markets (tier-2 / tier-3 India, SEA, MENA, Africa).
- Familiarity with prototyping and animation tools (Principle, ProtoPie, Rive, Lottie workflows).
- Basic understanding of HTML/CSS and how designs translate to code.
- Exposure to running A/B tests on UI/UX changes and analyzing the results.
- Skills in illustration, character design, or basic 3D.
- Diploma or degree in Design, HCI, Visual Communication, Fine Arts, or a related field.
What We Offer
- Founding-team-level design role with significant creative ownership and direct impact on the product.
- Competitive compensation.
- Flat structure, fast decision-making, and direct collaboration with founders and product team.
- Opportunity to design for products including games played by millions of players across mobile, web, and WAP.
- A small, passionate, player-first team that values great design and good craft.
Pay: ₹400,000.00 - ₹500,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
