Job Title: Social Media Marketing Expert
Location: Noida
Experience: 2-5 Years
Employment Type: Full-Time WFO
About the Role
We are looking for a highly creative and result-driven Social Media Marketing Expert who can drive both organic and paid growth across multiple social media platforms. The ideal candidate should be able to create AI-powered content, manage social media communities, and run high-performing advertising campaigns to generate leads, sales, and brand awareness.
Key Responsibilities
Organic Social Media Growth
Manage Instagram, Facebook, LinkedIn, YouTube, X (Twitter), TikTok, and emerging platforms.
Increase followers, engagement, reach, and community interaction organically.
Create monthly content calendars and growth strategies.
Monitor trends, competitor activities, and platform algorithm updates.
Paid Advertising & Performance Marketing
Plan, launch, and optimize paid campaigns across:
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Google Ads (Search, Display, Performance Max)
X Ads
TikTok Ads
Pinterest Ads (preferred)
Manage campaign budgets and ROAS targets.
Set up conversion tracking, pixels, GTM, and analytics.
Perform audience research, A/B testing, retargeting, and funnel optimization.
Generate qualified leads and improve conversion rates.
AI-Powered Content Creation
Create reels, shorts, carousels, graphics, and ad creatives using AI tools.
Generate AI images, videos, voiceovers, scripts, and ad copy.
Build content production workflows using AI automation.
Analytics & Reporting
Monitor KPIs and campaign performance.
Prepare weekly and monthly reports.
Analyze CPL, CPA, ROAS, CTR, CPM, engagement rate, and conversion metrics.
Recommend optimization strategies based on data.
Trend Research & Content Strategy
Identify viral content opportunities and emerging trends.
Develop content strategies tailored to different brands and industries.
Analyze platform algorithms and implement best practices for organic growth.
Required Skills
Experience in Performance Marketing including Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, YouTube Ads, TikTok Ads, GA4, GTM, conversion tracking, attribution, funnel building, and lead generation. Strong expertise in AI tools such as ChatGPT, Claude, Gemini, Midjourney, Leonardo AI, Ideogram, Canva AI, Runway, Kling AI, Veo, HeyGen, ElevenLabs, CapCut AI, and InVideo AI. Must have creative skills including ad creative strategy, copywriting, reel editing, graphic design, landing page optimization, content planning, hook creation, and CTA development. Candidate should be capable of creating AI-powered content, managing social media growth, and running high-performing paid campaigns across multiple platforms
Preferred Experience
Experience handling multiple client accounts in a marketing agency.
Experience in healthcare, real estate, education, luxury, e-commerce, or local businesses.
Proven track record of generating leads and scaling ad campaigns.
Portfolio showcasing AI-generated content, reels, and social media campaigns.
Understanding of branding, storytelling, and content marketing.
KPIs / Success Metrics
Monthly follower growth.
Engagement rate improvement.
Reach and impressions growth.
Reel views and watch time.
Lead generation through social media.
Content production efficiency using AI tools.
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Lead Volume
Organic Follower Growth
Engagement Rate
Conversion Rate
Revenue Generated
Pay: ₹10,090.64 - ₹32,475.32 per month
Benefits:
Work Location: In person
