Job Description: E-Commerce Manager (FMCG Industry)
Position Overview
We are seeking a dynamic and results-driven E-Commerce Manager to lead and grow our online business presence in the FMCG sector. The role involves developing and executing e-commerce strategies, managing online sales channels, optimizing digital marketing campaigns, and ensuring seamless customer experiences to drive revenue growth.
Key Responsibilities
Strategy & Planning
Develop and implement e-commerce strategies aligned with overall business goals.
Identify growth opportunities across marketplaces, D2C platforms, and emerging digital channels.
Sales & Channel Management
Manage relationships with major e-commerce platforms (Amazon, Flipkart, BigBasket, etc.).
Drive online sales performance through pricing, promotions, and assortment planning.
Monitor competitor activity and market trends to stay ahead.
Digital Marketing & Customer Engagement
Collaborate with marketing teams to design and execute digital campaigns (SEO, SEM, social media, influencer marketing).
Optimize product listings, content, and brand visibility across platforms.
Enhance customer journey and retention through loyalty programs and personalized experiences.
Operations & Analytics
Oversee order fulfillment, inventory management, and supply chain coordination for e-commerce.
Track KPIs such as conversion rates, customer acquisition cost, and ROI.
Prepare regular performance reports and recommend improvements.
Cross-functional Collaboration
Work closely with sales, marketing, finance, and supply chain teams.
Ensure compliance with platform policies, legal requirements, and brand guidelines.
Qualifications & Skills
Bachelor’s/Master’s degree in Business, Marketing, or related field.
7+ years of experience in e-commerce management, preferably in FMCG.
Strong knowledge of online marketplaces, D2C platforms, and digital marketing tools.
Analytical mindset with proficiency in data-driven decision-making.
Excellent communication, negotiation, and leadership skills.
Ability to thrive in a fast-paced, competitive environment.
Key Competencies
Strategic thinking with a growth-oriented mindset.
Strong commercial acumen and understanding of FMCG dynamics.
Tech-savvy with knowledge of e-commerce analytics tools.
Customer-centric approach with focus on enhancing digital experiences.
Pay: ₹110,000.00 - ₹140,000.00 per year
Work Location: In person
