Description
As a Digital Marketing Executive – SEO , you will be responsible for managing end-to-end SEO activities, driving organic growth, improving search visibility, and implementing data-driven optimization strategies. You will work closely with content, development, and marketing teams to execute SEO initiatives while also handling client communication and performance discussions when required. This role requires strong expertise in technical SEO, content optimization, search engine algorithms, and emerging AI-driven search optimization practices (AEO/GEO) .
Responsibilities
You will be working as a Digital Marketing Executive – SEO, responsible for planning, executing, and optimizing SEO strategies for assigned projects. You would be required to participate in SEO planning, client discussions, performance reviews, and optimization activities..
Your key Responsibilities will include:
- Managing end-to-end SEO execution for assigned projects including strategy planning, implementation, optimization, and reporting.
- Developing and implementing SEO strategies across:
- Traditional Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO) / AI Search Optimization
- Handling client communication when required and explaining SEO strategies, performance insights, and recommendations.
- Conducting detailed keyword research, search intent mapping, competitor analysis, and content gap analysis .
- Identifying and resolving technical SEO issues related to:
- Crawlability
- Indexing
- Website architecture
- Page speed optimization
- Structured data implementation
- Optimizing on-page, off-page, and technical SEO elements to improve search rankings and visibility.
- Working closely with content writers, developers, and designers to ensure SEO best practices are implemented.
- Monitoring SEO performance metrics and providing actionable, data-driven recommendations.
- Staying updated with Google algorithm updates, AI/LLM search trends, and emerging SEO practices.
- Taking ownership of assigned projects and ensuring timely execution with measurable outcomes.
Required Skills
Primary Skills
- Minimum 2+ years of hands-on SEO experience (agency experience preferred).
- Strong understanding of SEO fundamentals, search engine algorithms, and ranking factors .
- Proven experience in handling technical SEO audits and resolving complex SEO issues.
- Strong knowledge of:
- Keyword Research
- Competitor Analysis
- On-page SEO
- Off-page SEO
- Technical SEO
- Link Building Strategies
- Experience with SEO tools including:
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Looker Studio
- SEMrush / Ahrefs
- Working knowledge of AEO/GEO and AI-powered search optimization including:
- Structured Data
- Schema Markup
- Entity Optimization
- Content Optimization for AI/LLM Platforms
- Basic understanding of HTML, CSS, and CMS platforms .
- Ability to analyze SEO performance data and convert insights into actionable strategies.
Secondary Skills
- Experience working with content teams for SEO-focused content planning and optimization.
- Exposure to PPC / Paid Media campaigns is an added advantage.
- Familiarity with website performance optimization and Core Web Vitals.
- Knowledge of SEO reporting dashboards and client reporting practices. Understanding of digital marketing funnels and lead-generation strategies.
Professional Skills
- Strong communication skills with the ability to confidently interact with clients.
- Ability to simplify SEO concepts and explain strategies to non-technical stakeholders.
- Strong ownership mindset with the ability to manage projects independently.
- Problem-solving approach with the ability to diagnose and fix SEO challenges.
- Self-starter who proactively follows industry trends and emerging AI search developments.
Education
Bachelor’s Degree in Marketing, Business Administration, Communications, Computer Science, or a related field.
