The Sales Executive will be responsible for identifying new business opportunities, engaging with prospective customers, understanding their manufacturing challenges, and recommending suitable automation solutions. The role involves consultative selling of both hardware and software solutions and requires close coordination with technical, application and project teams throughout the sales cycle.
This is an excellent opportunity for someone looking to build a career in Smart Manufacturing and Industrial IoT sales.
Key Responsibilities
Business Development
-
Identify and develop new business opportunities through prospecting, cold calling, referrals, digital platforms and customer visits.
-
Generate qualified leads within manufacturing, warehousing and logistics industries.
-
Build and maintain a healthy sales pipeline.
-
Develop relationships with decision-makers including Plant Heads, Production Managers, Manufacturing Engineers, Operations Managers and Supply Chain teams.
Sales & Customer Engagement
-
Understand customer manufacturing processes and operational challenges.
-
Recommend suitable Pick-to-Light, Industrial IoT and Smart Factory solutions.
-
Conduct product presentations and solution demonstrations.
-
Prepare techno-commercial proposals in coordination with internal teams.
-
Follow up consistently to convert opportunities into orders.
-
Negotiate commercial terms within approved guidelines.
Account Management
-
Build long-term relationships with customers.
-
Identify opportunities for repeat business and cross-selling.
-
Maintain regular engagement with existing customers to understand future requirements.
-
Ensure high levels of customer satisfaction throughout the sales process.
Sales Planning & Reporting
-
Achieve assigned sales targets and business objectives.
-
Maintain accurate opportunity and customer information in the CRM system.
-
Prepare weekly sales reports, forecasts and visit plans.
-
Monitor competitor activities and provide market intelligence.
Cross-functional Coordination
-
Work closely with Application Engineering, Product Management, Project Execution and Customer Support teams.
-
Coordinate customer demonstrations, proof-of-concepts and pilot installations.
-
Support smooth project handover after order confirmation.
Market Development
-
Participate in trade fairs, industry exhibitions, seminars and customer events.
-
Build awareness of MELSS’ Industrial IoT and Smart Factory solutions.
-
Stay updated with developments in smart manufacturing and industrial technologies
Desired Candidate Profile
Experience
-
2-4 years of experience in B2B technical sales, industrial products or business development.
-
Fresh engineering graduates with strong communication skills and a passion for technical sales may also be considered.
-
Experience selling Industrial Automation, Sensors, Electrical Products, Instrumentation, Industrial Networking, Software Solutions or Industrial IoT products is preferred.
Educational Qualification
-
B.Sc, BE or B.Tech (Electronics, Electrical, Instrumentation, Mechatronics, Mechanical, Automation or related disciplines).
-
Diploma holders with relevant industrial sales experience may also be considered.
Technical Knowledge
Exposure to one or more of the following areas will be advantageous:
-
Industrial IoT
-
Factory Automation
-
Pick-to-Light Systems
-
Industrial Sensors
-
PLC/SCADA Systems
-
MES and Manufacturing Software
-
Barcode and RFID Technologies
