Social Media Executive – Detailed Job Roles & Responsibilities
A Social Media Executive is responsible for managing and growing a company’s presence across digital and social media platforms to increase brand awareness, engagement, leads, and sales.
Key Job Roles & Responsibilities1. Social Media Strategy & Planning
- Develop and execute social media strategies aligned with business goals.
- Create monthly and weekly content calendars.
- Plan campaigns for brand awareness, promotions, events, and product launches.
- Identify target audience behavior and trends.
- Research competitors and industry trends.
2. Content Creation & Management
- Create engaging content for:
- Instagram
- Facebook
- LinkedIn
- X (Twitter)
- YouTube
- Pinterest
- Threads
- Write captions, taglines, hashtags, and CTA copies.
- Coordinate with graphic designers and video editors for creatives.
- Ensure brand consistency in tone, style, and visuals.
- Schedule and publish posts regularly.
3. Community Management
- Respond to comments, messages, and customer queries.
- Engage with followers and build online communities.
- Monitor customer feedback and escalate issues when needed.
- Maintain positive brand reputation online.
4. Campaign Management
- Run organic and paid social media campaigns.
- Coordinate influencer marketing campaigns.
- Promote events, products, and offers through social platforms.
- Track campaign performance and optimize accordingly.
5. Social Media Advertising
- Manage paid ads on:
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Google Ads
- YouTube Ads
- Monitor ad budgets and ROI.
- Perform audience targeting and retargeting.
- Optimize campaigns for engagement, traffic, or conversions.
6. Analytics & Reporting
- Track KPIs such as:
- Reach
- Engagement
- Followers growth
- Website traffic
- Leads generated
- Conversion rates
- Prepare weekly/monthly performance reports.
- Use analytics tools to measure campaign success.
- Suggest improvements based on insights.
7. Trend Monitoring & Research
- Stay updated with latest social media trends, reels, and viral content.
- Research trending hashtags and topics.
- Monitor competitor activities and benchmark performance.
- Suggest innovative campaign ideas.
8. Coordination with Internal Teams
- Work closely with:
- Marketing team
- Sales team
- Design team
- Content writers
- Event team
- Coordinate promotional activities across departments.
- Ensure timely delivery of creatives and campaign materials.
Daily Responsibilities
- Posting daily content.
- Creating stories/reels/posts.
- Monitoring engagement.
- Replying to DMs and comments.
- Scheduling content.
- Tracking analytics.
- Coordinating with creative teams.
- Researching trends and competitors.
Required SkillsTechnical Skills
- Social media management
- Content writing
- Canva / Adobe tools
- Meta Business Suite
- Social media ads management
- Analytics & reporting
- Basic video editing
- SEO & hashtag research
Soft Skills
- Creativity
- Communication skills
- Time management
- Trend awareness
- Problem-solving
- Team coordination
- Attention to detail
Common Tools Used
- Canva
- Meta Business Suite
- Hootsuite
- Buffer
- Google Analytics
- Adobe Express
- CapCut
Educational Qualification
- Bachelor’s degree in:
- Marketing
- Mass Communication
- Journalism
- Digital Marketing
- Business Administration
- Certification in Digital Marketing is an added advantage.
Experience Requirements
- Fresher to 5+ years depending on company requirements.
- Prior experience in:
- Social media handling
- Content creation
- Digital marketing
- Paid campaigns
- Brand management
KPI / Performance Metrics
- Engagement rate
- Followers growth
- Reach & impressions
- Lead generation
- Website traffic
- Conversion rate
- Ad ROI
- Brand awareness growth
Sample Job Summary
Job Title: Social Media Executive
Job Summary:
We are looking for a creative and dynamic Social Media Executive to manage our social media platforms, create engaging content, increase brand awareness, and drive audience engagement. The candidate should have strong knowledge of social media trends, content strategy, and digital marketing tools.
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
Education:
Work Location: In person
