Key Responsibilities
- Conduct keyword research and identify relevant search opportunities.
- Perform on-page SEO activities, including optimization of titles, meta descriptions, headings, URLs, internal links, and content.
- Assist with technical SEO activities such as identifying crawlability, indexing, broken links, and basic website performance issues.
- Plan and execute off-page SEO and link-building activities.
- Monitor keyword rankings, organic traffic, backlinks, and other SEO KPIs.
- Conduct competitor and SERP analysis to identify content and ranking opportunities.
- Assist with local SEO activities, where applicable.
- Identify SEO issues using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Prepare regular SEO performance reports and share actionable insights.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
Other Digital Marketing Responsibilities
- Support content marketing activities, including content planning and basic content optimization.
- Assist with social media marketing and content distribution.
- Have a basic understanding of Google Ads/PPC and paid digital campaigns.
- Support email marketing and other digital outreach initiatives when required.
- Track campaign performance using Google Analytics and other reporting tools.
- Coordinate with content writers, designers, developers, and other marketing team members to execute campaigns.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- 1–3 years of hands-on experience in SEO; candidates with relevant internship/freelance experience may also be considered.
- Good understanding of on-page, off-page, and basic technical SEO.
- Familiarity with keyword research and SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or Screaming Frog.
- Basic knowledge of other digital marketing channels such as social media, PPC, content marketing, and email marketing.
- Good analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to understand data, identify trends, and convert insights into actionable recommendations.
- Willingness to learn and take ownership of assigned projects.
Preferred Skills
- Experience working on WordPress or other CMS platforms.
- Basic understanding of HTML and website structure.
- Familiarity with GA4 and Looker Studio.
- Understanding of Core Web Vitals and basic technical SEO.
- Basic knowledge of conversion optimization and landing-page best practices.
- Experience working with digital marketing agencies or multiple client projects is a plus.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
