About VGL Group
Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.
Multi-Channel Presence
VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:
- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
Social Impact & ESG Initiatives
- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
Talent & Culture
- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
Recognition & Achievements
- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
We are looking for a creative and performance-focused Content Writer specializing in Meta Ads and Landing Page Copy. The role will involve creating persuasive, engaging, and conversion-driven content that supports digital marketing and e-commerce objectives.
The ideal candidate should understand direct-response copywriting, customer psychology, conversion optimization, and digital advertising, with the ability to create compelling content for the US market.
- Meta Ads Copy: Create engaging ad copy, hooks, headlines, primary text, CTAs, and multiple variations for Facebook and Instagram campaigns.
- Landing Page Copy: Develop conversion-focused headlines, value propositions, product benefits, CTAs, and supporting content for landing pages.
- A/B Testing & Optimization: Create and refine copy variations based on campaign and conversion performance.
- Product Content: Write clear, persuasive product descriptions highlighting features, benefits, and unique selling points.
- SEO Content: Develop SEO-optimized content for product pages, PLPs, blogs, and other website sections.
- Market Research: Research products, competitors, consumer behavior, and US market trends to create relevant messaging.
- Content Strategy: Collaborate with Marketing, Creative, Digital, and E-commerce teams to develop content aligned with business objectives.
- Off-Page Content: Create blogs, articles, social bookmarking content, and other external content to improve brand visibility and traffic.
- Content Optimization: Analyze content and campaign performance and use insights to improve messaging and conversions.
- Bachelor's or Master's degree in English, Mass Communication, Journalism, Marketing, or a related field preferred.
- Proven experience in content writing, copywriting, or digital marketing, preferably in e-commerce.
- Strong experience or understanding of Meta Ads and Landing Page Copywriting.
- Excellent writing, editing, proofreading, and storytelling skills.
- Strong understanding of direct-response copywriting, CRO, customer psychology, hooks, CTAs, and value propositions.
- Good understanding of SEO and content optimization.
- Familiarity with Meta Ads Manager, Google Analytics, CMS platforms, and A/B testing is preferred.
- Strong research and analytical skills with the ability to use performance data to improve content.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong communication and collaboration skills.
- Creative, analytical, and detail-oriented approach to content creation.
