We are looking for a results-driven SEO Specialist to improve our clients' search engine rankings, organic traffic, and lead generation. The ideal candidate should have hands-on experience in technical SEO, on-page optimization, keyword research, content strategy, and performance tracking.
Key Responsibilities
- Develop and execute SEO strategies for educational institutions and other clients.
- Conduct keyword research based on search intent and admission-related queries.
- Perform on-page SEO for websites, landing pages, and blogs.
- Optimize meta titles, descriptions, headings, internal linking, and URL structures.
- Conduct technical SEO audits and coordinate with developers to resolve issues.
- Monitor website performance using Google Search Console and Google Analytics.
- Improve Core Web Vitals and website speed.
- Perform competitor analysis and identify growth opportunities.
- Build and execute ethical off-page SEO and backlink strategies.
- Prepare monthly SEO reports with rankings, traffic, and recommendations.
- Collaborate with content writers, designers, and the Meta Ads team to improve campaign performance.
Required Skills
- 2+ years of SEO experience.
- Strong understanding of Google Search algorithms and ranking factors.
- Hands-on experience with:
- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager
- SEMrush, Ahrefs, or similar SEO tools
- Screaming Frog (preferred)
- Experience with WordPress websites.
- Knowledge of technical SEO, schema markup, XML sitemaps, robots.txt, and website indexing.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Preferred Qualifications
- Experience working with education industry websites.
- Knowledge of local SEO and Google Business Profile optimization.
- Understanding of HTML, CSS, and basic JavaScript is an advantage.
- Experience in SEO content planning and AI-assisted content optimization.
What We Offer
- Competitive salary based on experience.
- Opportunity to work with leading educational institutions.
- Professional growth and learning opportunities.
- Collaborative and creative work environment.
Experience
Education
Bachelor's degree in Marketing, Computer Science, Digital Marketing, or a related field (Preferred).
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
