Key Skills
- Advanced SEO - Technical SEO, On-Page, Off-Page, Local SEO, Website Audit, Keyword Research & Mapping, Competitor Analysis, Content Strategy, Link Building, Google Business Profile, Core Web Vitals, Website Speed Optimization & WordPress SEO
- *Hands-on experience with Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, Semrush & Screaming Frog
- Basic knowledge of HTML, CSS & JavaScript
- Strong experience in B2B & B2C Lead Generation through Organic, Paid, Email, LinkedIn & Social Media channels
- Experience targeting India, USA, UK & Canada markets
- Expertise in Google Ads (Search, Display, Performance Max, Lead Form, YouTube, Remarketing, Conversion Tracking, CPC/CPL & ROAS Optimization)
- Expertise in Meta Ads (Facebook, Instagram, Lead Ads, Conversion Campaigns, WhatsApp Campaigns, Meta Pixel, Conversions API, Retargeting, Custom & Lookalike Audiences, A/B Testing)
- Strong knowledge of Tracking & Analytics including GA4, GTM, UTM Tracking, Meta Pixel, Call/Form/WhatsApp Tracking, CRM, Funnel Analysis, CAC, ROI & ROAS Reporting
Responsibilities
- Develop and execute complete SEO & Lead Generation strategies
- Create a 3-6 month Organic Growth Roadmap
- Plan, manage and optimize Google Ads & Meta Ads campaigns
- Generate high-quality B2B & B2C leads
- Improve website traffic, keyword rankings, conversions and lead quality
- Build effective Landing Pages & Conversion Funnels
- Set up and monitor complete Conversion Tracking & Analytics
- Optimize campaign performance by reducing Cost Per Lead while improving lead quality
- Manage advertising budgets, remarketing and retargeting campaigns
- Lead the digital marketing team by assigning tasks, reviewing work and ensuring timely execution
- Prepare weekly and monthly performance reports with actionable insights
Pay: ₹30,494.77 - ₹50,018.99 per month
Application Question(s):
- How many years of experience do you have in Digital Marketing?
- Do you have hands-on experience managing Google Ads and Meta Ads campaigns?
- Have you generated B2B and B2C leads through SEO, Google Ads, Meta Ads, LinkedIn, Email Marketing, or Social Media?
- Do you have experience setting up conversion tracking using GA4, GTM, Meta Pixel, UTM parameters, or Conversion APIs?
- Have you managed a digital marketing team or led campaign execution?
- Are you comfortable working from Makarba ,Ahmedabad office?
- Mention your current CTC , expected CTC and notice period.
Work Location: In person
