Job Summary
We are looking for an experienced and result-oriented Marketing Manager with a strong background in the hospitality industry. The candidate will be responsible for developing and executing marketing strategies to increase brand awareness, drive room occupancy, generate F&B revenue, attract new customers, and strengthen the hotel/resort's market position.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business and revenue goals.
- Plan and execute digital marketing campaigns across Google, Meta, Instagram, LinkedIn, and other relevant platforms.
- Manage the hotel's social media presence, content strategy, and online reputation.
- Drive direct bookings, website traffic, room occupancy, and F&B promotions through effective marketing campaigns.
- Coordinate with the Sales, Revenue, Front Office, F&B, and Operations teams to support business objectives.
- Develop promotional campaigns for rooms, restaurants, banquets, events, weddings, meetings, and special occasions.
- Manage relationships with advertising agencies, creative agencies, influencers, media partners, OTAs, and other external vendors.
- Monitor competitor activities, market trends, customer preferences, and pricing/promotional strategies.
- Plan and execute hotel events, brand activations, partnerships, and local marketing initiatives.
- Create and manage marketing budgets and ensure optimum ROI from campaigns.
- Track campaign performance using relevant analytics and prepare regular marketing reports.
- Manage email marketing, WhatsApp marketing, CRM campaigns, and customer engagement initiatives.
- Support brand positioning and ensure consistency of the hotel's brand identity across all marketing channels.
- Develop marketing collateral including brochures, presentations, promotional materials, digital creatives, and sales support materials.
Required Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
- 3–7 years of marketing experience, preferably within the hotel, resort, restaurant, travel, or hospitality industry.
- Strong knowledge of digital marketing, social media marketing, SEO/SEM, email marketing, and performance marketing.
- Experience in planning and managing marketing budgets.
- Strong communication, presentation, negotiation, and interpersonal skills.
- Creative mindset with strong understanding of hospitality branding and customer experience.
- Ability to analyze marketing data and convert insights into actionable strategies.
- Strong project management and multitasking abilities.
- Proficiency in MS Office and marketing/analytics tools.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
- Food provided
- Health insurance
Work Location: In person
