Content Writer & Digital Marketing Executive
Brand: Atelier Living (AL) — A Minosé Initiative
Employment Type: Full-time
Location: Noida, Sector 132
Work Mode: On-site
Working Days: 6 days a week
Experience: Freshers to 2 years
About Atelier Living
Atelier Living (AL) is an editorial media brand by Minosé covering architecture, interiors, furniture, design, art and lifestyle across India and globally.
AL is being built as a multi-platform editorial brand spanning its digital publication, social media channels and future magazine editions. Our approach combines strong editorial storytelling with thoughtful visual communication and a clear understanding of the design industry.
We are looking for a Content Writer & Digital Marketing Executive who can contribute across writing, social media, content production and day-to-day digital marketing.
About the Role
This is a hands-on role for someone who enjoys both writing and creating digital content.
You will be responsible for developing editorial and social content, managing Atelier Living's social media presence, planning and scheduling posts, creating visual content using Canva, and assisting with short-form video and Reels production.
The ideal candidate should be comfortable moving between researching a design story, writing an article, creating an Instagram caption, designing a Canva post and scheduling the week's content.
Key ResponsibilitiesContent & Editorial
- Research and write articles, features, interviews, designer profiles, brand stories and project-based content.
- Develop content around architecture, interiors, furniture, design, art, hospitality and lifestyle.
- Research architects, interior designers, studios, brands, projects, materials and design trends.
- Write website articles, Instagram captions, LinkedIn content and other digital formats.
- Adapt long-form editorial stories into shorter social media formats.
- Proofread, edit and fact-check content before publication.
- Maintain consistency with Atelier Living's editorial voice and brand standards.
- Assist in developing ideas and topics for the editorial calendar.
Social Media Management
- Manage day-to-day content for Atelier Living's social media platforms.
- Plan and maintain a monthly/weekly social media content calendar.
- Schedule and publish posts, Reels, Stories and other social content.
- Write platform-specific captions, headlines and supporting copy.
- Research relevant hashtags, trends, formats and content opportunities.
- Maintain consistency in posting frequency, tone and visual identity.
- Monitor comments, engagement and overall content performance.
- Identify opportunities to improve reach, engagement and audience growth.
Canva & Creative Content
- Create social media creatives, carousels, Stories and basic promotional/editorial graphics using Canva.
- Work with the design/editorial team to translate content ideas into strong visual formats.
- Maintain consistency in typography, layouts, imagery and overall Atelier Living visual language.
- Resize and adapt creatives for different platforms and formats.
- Source relevant images and visual references while maintaining appropriate credits and usage standards.
Video & Reels
- Assist in creating and editing short-form videos, Instagram Reels and other social-first content.
- Basic to intermediate knowledge of CapCut, Premiere Pro, VN, Canva Video or similar editing tools will be an advantage.
- Edit footage into clean, engaging and editorially appropriate short-form videos.
- Add basic text, transitions, music, subtitles and other required elements.
- Assist with turning interviews, projects, design stories and existing editorial content into video formats.
- Stay aware of current short-form video formats and social content trends without compromising the Atelier Living aesthetic.
Digital Marketing
- Assist in executing Atelier Living's digital content and audience-growth activities.
- Track basic social media and website performance metrics.
- Prepare simple content-performance reports covering reach, impressions, engagement, follower growth and content performance.
- Identify high-performing content and suggest improvements based on data.
- Assist with basic SEO-oriented content practices such as keyword research, headlines, meta descriptions and content optimisation.
- Support digital campaigns, collaborations and content initiatives when required.
What We're Looking For
- Strong written and spoken English.
- Good storytelling, research and communication skills.
- Genuine interest in architecture, interiors, furniture, design, art, lifestyle and media.
- Strong understanding of Instagram and social media content.
- Hands-on knowledge of Canva.
- Basic knowledge of video editing and Reels creation.
- Ability to plan, organise and schedule content independently.
- Good understanding of content formats across Instagram, LinkedIn and websites.
- Strong attention to detail and proofreading ability.
- Ability to work with deadlines and manage multiple content requirements.
- Creative thinking with an understanding of what makes content visually and editorially engaging.
- Basic understanding of digital marketing, SEO and social media analytics will be an advantage.
Educational Background
Candidates from Journalism, Mass Communication, English, Media Studies, Digital Marketing, Marketing, Advertising, Publishing, Content Writing or related fields are encouraged to apply.
Freshers with a strong portfolio and relevant skills are welcome.
Tools & Skills
Experience with any of the following will be an advantage:
Canva · Instagram · Meta Business Suite · CapCut · Premiere Pro · VN · Google Analytics · Google Search Console · WordPress/Shopify · SEO tools · Content scheduling platforms
You do not need to know every tool. What matters is your ability to learn quickly, create consistently and take ownership of the work.
What You'll Get
- Hands-on experience building a new editorial media brand.
- Exposure to architecture, interiors, furniture, design and lifestyle industries.
- Experience across editorial writing, social media, digital marketing and content production.
- Opportunity to work with architects, interior designers, brands and creative professionals.
- Experience in developing content for a multi-platform publication.
- Opportunity to build a strong portfolio of real editorial and digital work.
- Direct exposure to the process of building Atelier Living from the ground up.
Important Details
Position: Content Writer & Digital Marketing Executive
Brand: Atelier Living (AL), by Minosé
Employment: Full-time
Location: Noida, Sector 132
Work Mode: On-site
Working Days: 6 days a week
Experience: 0–2 years
Laptop: Own laptop required
How to Apply
Interested candidates should share:
- Updated CV
- Portfolio or relevant writing samples
- Social media/content work, if available
- Examples of Canva creatives or Reels/video edits, if available
Candidates who demonstrate a strong combination of writing + social media + visual content skills will be preferred.
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
