Job Description (JD) – Academic Counsellor
Company: Catalyst EdTech
Location: Calicut, Kerala
Department: Admissions & Student Counseling
Reports To: Team Lead / Branch Head
Position Summary
The Academic Counsellor is responsible for guiding prospective students in selecting the most suitable courses based on their educational background and career aspirations. The role involves counseling students, converting leads into admissions, maintaining strong follow-ups, and ensuring an excellent student experience throughout the admission process.
Key ResponsibilitiesStudent Counseling
- Counsel prospective students and parents regarding available courses, career opportunities, and program benefits.
- Understand students' academic background, interests, and career goals to recommend suitable programs.
- Address student queries regarding course curriculum, duration, fees, certifications, placements, and career prospects.
- Conduct in-person, telephone, and online counseling sessions.
Sales & Admissions
- Convert assigned leads into admissions by providing effective counseling.
- Achieve monthly admission and revenue targets.
- Follow up consistently with prospective students until admission closure.
- Handle walk-in inquiries and online leads professionally.
- Maintain a high lead-to-admission conversion rate.
Lead Management
- Respond promptly to all assigned inquiries.
- Maintain accurate student records in the CRM.
- Update lead status and follow-up activities on a daily basis.
- Ensure no lead is missed without proper follow-up.
Student Relationship Management
- Build strong relationships with prospective students and parents.
- Provide timely updates regarding admissions, batches, and course schedules.
- Coordinate with the Operations and Academic teams to ensure a smooth admission process.
- Assist students with documentation and enrollment formalities.
Reporting
- Submit daily activity reports to the Team Lead.
- Track:
- Calls made
- Follow-ups completed
- Counseling sessions
- Walk-ins
- Admissions achieved
- Revenue generated
- Participate in daily review meetings.
Key Performance Indicators (KPIs)
- Monthly admission target achievement.
- Revenue generated.
- Lead-to-admission conversion rate.
- Daily follow-up completion.
- CRM data accuracy.
- Student satisfaction.
- Response time to new leads.
Required Qualifications
- Bachelor's degree in any discipline.
- Freshers with excellent communication skills or candidates with up to 3 years of experience in education counseling, admissions, or sales are welcome to apply.
Required Skills
- Excellent verbal and written communication skills in English and Malayalam.
- Strong interpersonal and relationship-building skills.
- Sales and persuasion abilities.
- Student-focused approach.
- Good presentation and counseling skills.
- CRM and basic Microsoft Office proficiency.
- Time management and organizational skills.
- Ability to work in a target-driven environment.
Preferred Experience
- Experience in EdTech, educational institutions, or admission counseling.
- Proven track record of achieving admission or sales targets.
Working Conditions
- Full-time, office-based role.
- Six-day work week.
- Flexible to work during admission seasons and promotional events.
Compensation & Benefits
- Competitive salary with attractive performance incentives.
- Career growth opportunities within Catalyst EdTech.
- Ongoing training and professional development.
- Recognition and rewards based on performance.
Success Profile
A successful Academic Counsellor at Catalyst EdTech effectively understands student needs, provides accurate academic guidance, maintains consistent follow-ups, achieves admission targets, and delivers an outstanding counseling experience that contributes to the growth and reputation of the organization.
Pay: ₹12,433.26 - ₹40,528.77 per month
Work Location: In person
