Every client account needs someone who can own the SEO work directly — audits, strategy, content planning, and reporting — without needing to be walked through the fundamentals. The SEO Strategist is that person: an experienced individual contributor who manages their own portfolio of client accounts end-to-end, working closely with the SEO Strategy Lead on strategy and complex technical issues, while taking full responsibility for day-to-day execution and results.
This role is for someone who enjoys:
- Running a client account independently, from audit through reporting
- Getting hands-on with technical SEO, content strategy, and on-page work in the same week
- Communicating clearly with clients and internal teams without needing everything escalated
- Building toward a lead or strategy-owner role over time
If you’re someone who wants real ownership over your own accounts, with a clear growth path toward more strategic and client-facing responsibility, this role gives you room to prove that.Organic growth doesn’t happen by accident — it happens because someone owns the strategy, sets the technical standard, and makes sure the whole team executes to that bar. At Rivulet IQ, the SEO Strategy Lead is that person: a senior individual contributor and team leader who drives results on their own client portfolio while raising the quality of everyone else’s work around them.
- Manage a portfolio of client SEO accounts — from onboarding and audit through execution and reporting
- Develop SEO strategies aligned to each client’s business objectives and competitive landscape, in coordination with the SEO Strategy Lead
- Conduct technical, on-page, content, and off-page audits, and translate findings into prioritized action plans
- Support SEO planning for website launches, redesigns, and migrations, ensuring rankings and indexing are protected
- Identify and resolve crawlability, indexation, redirect, schema, and site architecture issues
- Optimize Core Web Vitals, page speed, and mobile performance
- Collaborate with the development team to implement SEO recommendations correctly and on schedule
- Monitor technical SEO health across active accounts using tools like Screaming Frog, Google Search Console, and Ahrefs
- Escalate complex technical problems to the SEO Strategy Lead with clear context
- Build keyword-focused content strategies and detailed content briefs for your accounts
- Conduct keyword research, intent mapping, topic clustering, and competitor gap analysis
- Optimize meta tags, heading structure, internal linking, and page architecture
- Work closely with content writers and designers to embed SEO requirements from the brief stage
- Track and report on organic traffic, keyword rankings, conversions, and engagement metrics across your accounts
- Produce clear, structured performance reports connecting SEO activity to business outcomes
- Participate in client calls and status updates, with the SEO Strategy Lead present for high-stakes or strategic conversations
- Flag risks, opportunities, and algorithm-related impacts to the SEO Strategy Lead proactively
- Apply AEO practices — structured data, entity optimization, FAQ and schema markup — under guidance from the SEO Strategy Lead
- Use AI tools for keyword clustering, content optimization, gap analysis, and reporting efficiency
- Stay current on algorithm updates, AI search developments, and emerging SEO practices
- Work with the development team on technical implementation, communicating requirements clearly
- Coordinate with Project Managers to ensure SEO tasks are properly scoped and tracked within timelines
- Collaborate with designers to ensure UX decisions don’t compromise SEO
- Support the SEO Strategy Lead on documentation, SOPs, and process improvements
- You can run a client account independently without needing constant oversight
- You’re comfortable moving between technical audits, content strategy, and client updates
- You communicate clearly and proactively, flagging issues before they become problems
- You want to build toward more strategic ownership and client-facing responsibility over time
- You document your work clearly enough that others can pick it up if needed
- 5+ years of hands-on SEO experience with a track record of measurable organic growth across client accounts
- Agency background preferred — experience managing clients across different industries and CMS platforms
- Solid technical SEO fundamentals: crawl budget, indexation, canonical handling, redirect mapping, schema, and site architecture
- Ability to read HTML source and structured data outputs to identify implementation issues
- WordPress SEO experience — Yoast/RankMath configuration, plugin conflicts, CMS-level technical issues
- Shopify SEO experience — collection and product page structure, canonical issues
- Strong keyword research, content strategy, and on-page optimization skills
- Clear written and verbal communication — comfortable on client calls with support from the SEO Strategy Lead
- Experience working with international clients, particularly US-based accounts, is a plus
- Screaming Frog, Google Search Console, Ahrefs, SEMrush, Looker Studio
- AI tools for keyword clustering, content optimization, and reporting
- JavaScript SEO awareness — understanding how rendering affects crawlability on JS-heavy sites
- Familiarity with an additional CMS (Webflow, Squarespace, Wix, or custom builds)
- Exposure to large-scale site migrations
- Understanding of CRO and UX principles as they relate to organic performance
- SEO certifications (Ahrefs Academy, SEMrush, Google Analytics, or similar)
- Real ownership of a client portfolio, not just task-level execution
- Direct mentorship from the SEO Strategy Lead on strategy and technical depth
- Exposure to AI-driven SEO and AEO work
- A clear growth path toward a lead or strategy-owner role
