Strategic Brand & Business Ownership
- Own brand/category strategy with full P&L accountability, ensuring alignment with overall business objectives
- Define and evolve brand positioning, messaging, and value propositions for target consumer segments
- Conduct market analysis, consumer insights research, and competitive intelligence to inform strategic decisions
- Drive brand architecture and portfolio optimization initiatives across product lines
Product Development & Innovation
- Lead new product development from concept to launch, driving the new product contribution across channels.
- Stay informed about industry trends and emerging technologies
- Collaborate with Product/R&D teams to conceptualize and develop innovative product ideas based on market trends and consumer needs, and ensure timely & successful product launches
- Partner with external vendors and manufacturing partners on formulation, packaging, and development timelines to ensure brand standards
- Manage product lifecycle including packaging, pricing, and positioning strategies
- Work closely with supply chain and operations teams for seamless product delivery
- Evaluate and enhance existing product offerings to keep up with the evolving consumer needs and competition offerings
Content & Media Management
- Plan and execute integrated marketing campaigns across digital channels
- Develop creative briefs and work with agencies to create compelling brand content
- Manage influencer partnerships and expert-led collaborations aligned with brand credibility and consumer trust
- Oversee brand communications across social media, PR, and advertising platforms
- Supervise the creation of website content, and other communication materials.
Collaborate with media agencies & internal teams to optimize spend and performance to deliver on key metrics
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
