1. Secondary Target achievement
§ Visiting secondary retail market for business development & generating secondary orders
§ Visiting & interacting dealers on weekly basis
2. Outstanding Control
§ Debtor collection & control
§ Facilitation of the critical outstanding with retailer and stock point
3. Secondary Business generation & Sales Promotion Activities
§ Conducting various promotional activities like Van campaigning, corner meet, stock points appointment.
§ New product market development & demand generation
§ Attending product related problems and inform to company engineer to resolve the issue
4. Stock appointment
§ Conducting survey and potential stock appointment
§ Analyzing the capacity, reach, sales & financial status sub stockiest
§ Setting target for new stock appointment
5. Data & information collection
§ Competitor mapping related to products, prices, new launches, schemes, discount policy, USP’s
§ Preparing customer profiling
6. New Town development
§ Identify untapped market in C & D class towns
§ Conduct survey to understand the actual potential of the market
7. Educating stock point sales team
§ Educating stock point sales team on products USP’s, product pricing, competitors USP’s and pricing
