Role Overview
We are looking for a creative, analytical, and performance-driven Digital Marketing Specialist to join our Panchkula team. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns across multiple channels while working closely with PR, creative, and content teams.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with client and business objectives.
- Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Drive lead generation, website traffic, and brand awareness through data-driven marketing initiatives.
- Execute SEO strategies including keyword research, on-page optimization, technical SEO coordination, and backlink initiatives.
- Manage social media campaigns and content calendars across LinkedIn, Instagram, Facebook, X, and YouTube.
- Monitor campaign performance using Google Analytics 4, Google Search Console, Meta Business Suite, and reporting dashboards.
- Conduct A/B testing and optimize campaigns to improve CTR, CPC, ROAS, and conversion rates.
- Collaborate with designers, content writers, PR teams, and video editors to create high-performing campaigns.
- Plan and execute email marketing and marketing automation campaigns.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Stay updated with emerging digital marketing trends, AI tools, and platform updates.
Required Skills
- Strong understanding of SEO, SEM, PPC, and Performance Marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics 4.
- Knowledge of Google Tag Manager and conversion tracking.
- Experience with WordPress or other CMS platforms.
- Understanding of content marketing and social media strategy.
- Excellent analytical and problem-solving skills.
- Strong communication and client management abilities.
- Familiarity with AI-powered marketing tools and automation platforms is an added advantage.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–5 years of relevant digital marketing experience (agency experience preferred).
- Google Ads, Google Analytics, Meta Blueprint, or HubSpot certifications will be an added advantage.
What You'll Get
- Opportunity to work with leading brands across industries.
- Exposure to integrated PR and digital campaigns.
- Collaborative and fast-paced work environment.
- Career growth with one of India's fastest-growing communications groups.
- Competitive salary and performance-based incentives.
If you're passionate about creating impactful digital campaigns, leveraging data for growth, and driving measurable results, we'd love to hear from you. Join Media Mantra Group and help shape the future of digital communications.
Pay: From ₹25,000.00 per month
Benefits:
Work Location: In person
