The Business Development Team is responsible for acquiring enrollments by engaging with prospective learners from first contact through enrollment. The role focuses on converting intent into action, building a sustainable enrollment funnel, and expanding reach through both inbound and self-generated leads.
Roles and responsibilities
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Own all inbound inquiries across calls, email, WhatsApp, chat, and web forms, ensuring timely response and consistent follow-through until enrollment or clear closure.
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Engage prospects in structured discovery conversations to understand their goals, background, readiness to enroll, and decision-making constraints.
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Lead sales discussions with clarity and purpose, guiding prospects toward informed and timely enrollment decisions.
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Present program offerings transparently and confidently, covering structure, duration, fees, certification value, learning outcomes, and expectations.
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Connect learner needs with relevant program benefits, clearly explaining how the offering aligns with their academic, professional, or career goals.
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Address questions and concerns around pricing, workload, credibility, timelines, and outcomes with honesty, data, and confidence.
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Drive enrollments using clear next steps, timely follow-ups, and well-defined closure conversations.
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Build and manage a strong enrollment funnel, ensuring every lead is actively progressed, reviewed, or intentionally closed.
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Maintain discipline within the pipeline by documenting interactions, tracking next actions, and avoiding stagnant or unworked leads.
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Proactively generate leads through LinkedIn outreach, referrals, professional networks, and personal prospecting efforts.
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Follow up consistently and thoughtfully to keep prospects engaged until they enroll, opt out, or move into long-term re-engagement cycles.
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Take ownership of assigned enrollment targets, regularly reviewing performance and adjusting outreach strategies to stay on track.
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Maintain accurate and up-to-date records in CRM systems, ensuring visibility into lead status, conversations, and outcomes.
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Identify early signs of drop-off and attempt revival before leads age out of the active funnel.
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Adhere to ethical communication practices when providing information about programs.
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Follow responsible marketing practices by aligning all interactions with data privacy norms, respectful communication standards, and culturally sensitive messaging across regions.
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Work closely with the Admissions, IT, Data, and Academic teams to ensure enrolled learners experience a smooth handover, complete documentation, and a seamless onboarding journey.
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Share insights, concerns, and patterns observed in learner conversations with Marketing and internal teams to continuously improve messaging, targeting, and program positioning.
Skills and Qualifications required
- Ability to engage prospective learners through calls, email, WhatsApp, and virtual meetings, conduct discovery conversations, and guide them toward informed enrollment decisions.
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1–3 years of experience in business development, inside sales, admissions counseling, or learner acquisition, preferably in the EdTech, education, training, or service industry
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Proficiency in managing sales funnels, maintaining accurate CRM records, tracking follow-ups, and ensuring timely movement of leads through the enrollment journey.
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Ability to generate and nurture leads through LinkedIn outreach, referrals, networking, and other self-sourcing methods while maintaining strong learner relationships.
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Comfortable working with enrollment targets, conversion metrics, and performance data, with the ability to identify drop-off patterns and adapt strategies to improve outcomes.
