Key Responsibilities
- Research and identify potential leads through online platforms, databases, and tools
- Build and maintain a high-quality prospect database
- Develop and execute email outreach campaigns to generate new business opportunities
- Write personalized, engaging, and conversion-focused email content
- Track email performance metrics (open rates, click-through rates, responses) and optimize campaigns accordingly
- Follow up with prospects via email to nurture and convert leads
- Collaborate with sales and marketing teams to align outreach strategies
- Maintain accurate records of outreach activities and responses in CRM tools
Requirements
- Proven experience in lead generation, email marketing, or similar role
- Excellent written communication and email copywriting skills
- Familiarity with email automation tools and CRM systems (e.g., HubSpot, Salesforce, Mailchimp)
- Strong research and data analysis skills
- Ability to personalize outreach at scale
- Basic understanding of sales funnels and B2B/B2C marketing strategies
- Self-motivated with the ability to work independently and meet targets
Preferred Qualifications
- Experience with cold email outreach and prospecting
- Knowledge of email deliverability best practices
- Experience using LinkedIn or other platforms for lead sourcing
- A/B testing experience for email campaigns
Job Types: Full-time, Permanent
Pay: From ₹10,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
