The Marketing Executive will be responsible for promoting the organization’s educational programmes, courses, and services through field-based marketing activities. The role involves identifying potential students and target audiences, building relationships with educational institutions ,conducting promotional activities, generating leads, and supporting the organization’s admission and business development objectives.
The ideal candidate should have at least 1 year of experience in marketing .Since the majority of the role involves field work, the candidate should be comfortable travelling within assigned areas and interacting directly with students, institutions, parents, and other potential customers. Candidates residing in or around Calicut (Kozhikode) will be preferred, particularly those with good knowledge of the local educational institutions and market.
Key Responsibilities
- Plan and execute field marketing activities to promote the organization’s educational programmes and services.
- Visit colleges, schools, educational institutions, training centres, and other potential locations to generate awareness and leads.
- Identify and develop new business opportunities within assigned geographical areas.
- Generate qualified leads through direct marketing, institutional visits, events, campaigns, referrals, and networking.
- Build and maintain strong relationships with colleges, schools, student communities, placement cells, faculty members, and other relevant stakeholders.
- Communicate the features, benefits, career opportunities, and value of the organization's courses effectively to prospective students.
- Coordinate with educational institutions and obtain opportunities for conducting promotional and student engagement activities.
- Represent the organization at education fairs, exhibitions, seminars, campus activities, and other promotional events.
- Follow up with leads generated through field activities and coordinate with the admissions/counselling team for further conversion.
- Maintain accurate records of field visits, leads, follow-ups, institutional contacts, and marketing activities.
- Update lead and activity information regularly in the CRM or designated tracking system.
- Achieve assigned monthly lead generation, field visit, institutional outreach, and conversion-support targets.
- Monitor competitor activities and provide relevant market feedback to the management.
- Identify emerging opportunities and trends in the local EdTech and education market.
- Coordinate with the digital marketing, admissions, counselling, and management teams to ensure effective execution of campaigns.
- Participate in team meetings, marketing reviews, training programmes, and performance discussions.
- Prepare regular reports on field activities, lead generation, campaign performance, and market feedback.
- Support the organization in achieving overall student enrolment and business development objectives.
Qualifications and Skills
- Bachelor’s degree in any discipline; preference for Marketing, Business Administration, Management, Commerce, or related fields.
- Minimum 1 year of experience in marketing, preferably in EdTech, education, training, or a related industry.
- Strong communication skills.
- Excellent interpersonal and networking abilities.
- Good presentation and public speaking skills.
- Strong persuasion, negotiation, and relationship-building skills.
- Ability to confidently interact with students, parents, educational institutions, and other stakeholders.
- Target-oriented approach with the ability to work towards lead generation and business development goals.
- Good follow-up and customer relationship management skills.
- Basic computer knowledge and proficiency in MS Office.
- Familiarity with CRM systems and digital marketing concepts is an advantage.
- Ability to work independently as well as collaboratively with different teams.
- Willingness to travel extensively for field marketing activities.
- Valid two-wheeler licence and access to a two-wheeler would be an advantage.
- Strong knowledge of the local education market and institutions would be preferred.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
