Key Responsibilities:
- Develop and implement performance marketing strategies to achieve lead generation and revenue targets.
- Manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
- Monitor campaign performance and optimize campaigns to improve ROI, ROAS, and conversion rates.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Manage campaign budgets and allocate spending effectively across channels.
- Track and analyze key performance metrics such as CPC, CPL, CPA, CTR, Conversion Rate, and ROAS.
- Implement and manage tracking tools including Google Analytics, Google Tag Manager, Meta Pixel, and Conversion APIs.
- Perform A/B testing of ad creatives, landing pages, audiences, and ad copies.
- Coordinate with content, design, sales, and operations teams to improve campaign effectiveness.
- Create dashboards and performance reports for management review.
- Identify new growth opportunities and emerging digital marketing trends.
- Ensure compliance with advertising policies and industry regulations.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Experience:
- 6years: 5 years (Required)
Work Location: In person
