Company: Haemoglobbinn – Branding & Integrated Marketing Co.
Job Type: Full-time, On-site
Location: Kothrud, Pune, Maharashtra
Experience: 2+ years
Job Summary
Haemoglobbinn is looking for a Social Media Manager to manage social media accounts and create content for brands across digital platforms.
The role involves social media planning, content creation, content publishing, community management, basic performance analysis and video shooting. The candidate should be comfortable planning and shooting social media content such as Reels, product videos, interviews and promotional videos.
The ideal candidate will work closely with the creative, content and video teams to plan and execute social media campaigns.
ResponsibilitiesSocial Media Management
- Manage day-to-day social media activities for assigned brand accounts.
- Plan and maintain weekly and monthly content calendars.
- Schedule and publish content across Instagram, Facebook, YouTube and LinkedIn.
- Write or coordinate captions, post copy, hooks and calls to action.
- Maintain consistency in brand tone and communication.
- Monitor comments, messages and audience interactions.
- Coordinate with the internal team to ensure content is published on schedule.
Content Planning
- Develop social media content ideas based on brand objectives and target audiences.
- Plan concepts for Reels, Stories, posts, carousels and campaigns.
- Research relevant social media trends and content formats.
- Prepare basic content briefs, scripts and shot lists.
- Coordinate content requirements with designers, editors and other team members.
Video Shooting
- Shoot social media content including Reels, product videos, interviews, behind-the-scenes content and promotional videos.
- Operate DSLR, mirrorless cameras and smartphones for content production.
- Understand basic camera settings including exposure, frame rate, shutter speed, aperture, ISO and white balance.
- Handle basic equipment such as tripods, gimbals, microphones and lights.
- Set up basic lighting and audio for interviews and social media videos.
- Plan framing, compositions and shots according to the content requirement.
- Coordinate with presenters, models or other people involved in shoots.
- Organise and transfer footage after shoots.
Content Coordination
- Work with video editors and graphic designers to complete social media content.
- Review content before publishing to ensure it follows the approved brief and brand guidelines.
- Coordinate revisions and approvals.
- Repurpose existing content for different social media platforms.
- Assist with social media campaigns, product launches and brand activities.
Performance & Reporting
- Monitor social media performance and content engagement.
- Track metrics such as reach, impressions, engagement, views, watch time and follower growth.
- Identify high-performing content and areas for improvement.
- Prepare basic weekly or monthly performance reports.
- Use performance data to improve future content planning.
Required Skills
- Minimum 2 years of professional social media management experience.
- Experience managing Instagram and other major social media platforms.
- Good understanding of social media content formats and publishing practices.
- Experience creating and managing content calendars.
- Good understanding of short-form video content and Reels.
- Hands-on experience with basic video shooting.
- Familiarity with DSLR or mirrorless cameras.
- Basic understanding of lighting, framing, composition and audio.
- Good written communication and caption-writing skills.
- Strong organisational and time-management skills.
- Ability to manage multiple projects and deadlines.
- Ability to coordinate effectively with creative and production teams.
Preferred Skills
- Experience working with a branding, advertising or digital marketing agency.
- Experience managing social media accounts for multiple brands.
- Familiarity with Meta Business Suite and YouTube Studio.
- Basic knowledge of video editing software such as Premiere Pro, CapCut or similar tools.
- Basic photography experience.
- Experience with product or lifestyle shoots.
- Experience working with influencers or content creators.
- Basic knowledge of social media advertising and paid campaigns.
Employment Details
Employment Type: Full-time
Work Location: On-site, Kothrud, Pune
Working Days: [Add your working days]
Working Hours: [Add working hours]
Salary: [Add salary range] per month, based on experience and skills
Benefits: [Add applicable benefits]
Application
Applicants should provide relevant examples of social media accounts or content they have managed or created.
Pay: ₹10,000.00 - ₹25,000.00 per month
Work Location: In person
