Job Summary:
We're looking for a creative and analytical Digital Marketing Associate to assist in developing and executing our digital marketing strategies. The ideal candidate will have a strong understanding of digital marketing principles, excellent communication skills, and the ability to work in a fast-paced environment.
Key Responsibilities:
Digital Marketing Strategy:
1. Assist in developing and implementing digital marketing campaigns across channels (social media, email, search, etc.).
2. Conduct market research and analyze competitor activity.
3. Collaborate with cross-functional teams (creative, sales, product).
Content Creation:
1. Develop engaging content (blog posts, social media posts, email campaigns).
2. Optimize content for SEO.
3. Manage content calendar.
Social Media Management:
1. Manage social media accounts (Facebook, Twitter, LinkedIn, Instagram).
2. Create and schedule posts.
3. Monitor engagement and analytics.
Email Marketing:
1. Develop and send targeted email campaigns.
2. Manage email lists and segmentation.
3. Analyze email metrics.
Analytics and Reporting:
1. Monitor and analyze digital marketing metrics (Google Analytics, social media insights).
2. Provide regular reporting and recommendations.
3. Track ROI and campaign effectiveness.
Requirements:
Education:
- Bachelor's degree in Marketing, Communications, or related field.
Experience:
- 1-3 years of experience in digital marketing.
- Proven track record of successful digital marketing campaigns.
Skills:
- Proficient in Google Analytics, Google Ads, and social media platforms.
- Strong understanding of SEO principles.
- Familiarity with marketing automation tools (Marketo, HubSpot).
Nice to Have:
- Certification in digital marketing (Google Analytics, HubSpot).
- Experience with content management systems (WordPress).
- Knowledge of video editing and design tools (Adobe Creative Cloud).
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per hour
Education:
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
