Tele Sales Executive
Hopewell Hospital – Ranchi, Jharkhand
Position
Tele Sales Executive
Department
Marketing & Business Development
Reports To
Marketing Manager / Business Development Manager
Employment Type
Full-Time
Position Summary
The Tele Sales Executive is responsible for generating appointments, converting enquiries into hospital visits, promoting hospital health packages, corporate health services, diagnostics, surgeries, preventive health check-ups, and maintaining continuous communication with prospective patients and referral sources.
This role is not merely about making calls. It is about building trust, understanding patient needs, educating them about Hopewell Hospital's services, and converting enquiries into OPD visits, admissions, surgeries, and long-term relationships.
The executive represents the hospital's first impression and must demonstrate empathy, professionalism, and excellent communication skills.
Key ResponsibilitiesPatient Lead Management
- Handle all incoming enquiries promptly.
- Contact leads generated through digital marketing.
- Follow up on website enquiries.
- Follow up on WhatsApp enquiries.
- Respond to missed calls.
- Follow up on social media leads.
- Maintain CRM accurately.
- Ensure zero lead leakage.
Appointment Generation
- Convert enquiries into OPD appointments.
- Book appointments with appropriate consultants.
- Coordinate appointment timings.
- Confirm appointments.
- Send reminders.
- Handle rescheduling.
- Reduce appointment no-shows.
Surgery Counselling Support
Generate qualified appointments for:
- Orthopaedics
- Cardiology
- General Surgery
- Gynaecology
- Urology
- Neurosurgery
- ENT
- Gastroenterology
Understand basic patient concerns and connect them with the appropriate consultant.
Corporate Business Development Support
Call local companies to:
- Introduce Hopewell Hospital
- Fix meetings for corporate tie-ups
- Promote Annual Health Check-ups
- Promote Employee Wellness Programs
- Promote Occupational Health Services
- Promote Executive Health Packages
Doctor Referral Support
- Contact referring doctors.
- Maintain referral relationships.
- Update referral database.
- Coordinate CMEs and medical events.
- Invite doctors for educational programs.
Diagnostic Sales
Promote:
- Health Check Packages
- CT Scan
- MRI
- Ultrasound
- Laboratory Services
- ECG
- Echo
- TMT
- Preventive Screening Packages
Patient Follow-Up
Call patients regarding:
- Missed appointments
- Follow-up consultations
- Repeat investigations
- Health package renewals
- Vaccinations
- Preventive check-ups
CRM Management
Maintain accurate records of:
- Calls made
- Outcomes
- Patient interest
- Appointment status
- Follow-up date
- Consultant preference
- Conversion status
Customer Relationship
- Handle patient objections professionally.
- Build confidence.
- Maintain confidentiality.
- Never provide medical advice.
- Escalate clinical queries to doctors.
Daily Responsibilities
- Make outbound sales calls.
- Handle inbound enquiries.
- Generate appointments.
- Update CRM.
- Follow up pending leads.
- Send WhatsApp confirmations.
- Coordinate with consultants.
- Coordinate with reception.
- Meet daily conversion targets.
- Submit daily activity reports.
Key Performance Indicators (KPIs)
Productivity
- Outbound calls/day
- Connected calls/day
- Talk time
- New leads contacted
- Follow-ups completed
Sales
- OPD appointments booked
- OPD appointments attended
- Admissions generated
- Surgery enquiries generated
- Health package sales
- Diagnostic bookings
- Corporate appointments fixed
Conversion
- Lead-to-appointment conversion %
- Appointment-to-visit conversion %
- Visit-to-admission conversion %
- Visit-to-surgery conversion %
Quality
- CRM accuracy
- Call quality score
- Patient satisfaction score
- Follow-up compliance
- Response TAT
Required Skills
- Excellent verbal communication
- Good Hindi communication
- Basic English communication
- Local language (Nagpuri/Bhojpuri preferred)
- Persuasion skills
- Active listening
- Customer service orientation
- Emotional intelligence
- Objection handling
- Negotiation skills
- CRM software knowledge
- MS Excel
- MS Word
- WhatsApp Business usage
Educational Qualification
- Graduate in any discipline (preferred)
- Diploma in Sales/Marketing (added advantage)
Experience
- 1–5 years in Tele Sales, Healthcare Sales, BPO, Insurance, Banking, Hospitality, or Customer Support.
- Freshers with excellent communication skills may also apply.
Personal Attributes
- Pleasant personality
- Positive attitude
- Self-motivated
- Target-oriented
- Confident speaker
- Patient and empathetic
- Good listener
- Team player
- High integrity
- Ability to work under pressure
Working Hours
As per hospital policy, including rotational shifts if required.
Performance Expectations (First 90 Days)
- Complete product and hospital service training.
- Demonstrate proficiency in the CRM system.
- Achieve call quality standards.
- Meet daily activity targets.
- Consistently generate OPD appointments.
- Build a strong follow-up pipeline.
- Maintain accurate CRM documentation.
Growth Path
- Senior Tele Sales Executive
- Tele Sales Team Leader
- Patient Relationship Executive
- Corporate Relations Executive
- Marketing Executive
- Business Development Executive
- Assistant Marketing Manager
Pay: ₹12,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
Work Location: In person
