Key Responsibilities
Marketing Strategy and Planning
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Translate business goals into quarterly and monthly marketing plans.
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Define marketing priorities, content pillars, and channel strategy.
Process and Execution Management
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Create and maintain marketing SOPs: briefs, approvals, publishing, repurposing, and reporting.
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Build a predictable delivery engine with clear timelines, ownership, and quality checks.
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Ensure on-time output across formats: posts, videos, carousels, event assets, internal initiatives, etc.
Brand and Positioning
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Own brand messaging and ensure consistency across all communication.
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Improve clarity of positioning and ensure campaigns and content align with it.
Social Media and Content Leadership
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Lead social strategy (LinkedIn primary) and content calendar execution.
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Guide content ideation, storytelling, and distribution to improve reach and engagement.
Employer Branding (with HR)
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Partner with HR to create employer branding content and support hiring campaigns.
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Showcase culture, people, learning, and workplace initiatives through content.
Analytics and Reporting
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Track and report core metrics (reach, engagement, follower growth, content performance).
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Share monthly insights and action plans to improve outcomes.
Team Management
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Lead and coordinate writers, designers, video editors, interns/trainees, and agencies (as applicable).
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Set expectations, review output, coach the team, and improve ownership and performance.
Requirements
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8+ years of experience in marketing (B2B services/tech/IT services preferred).
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Strong experience in performance marketing, social strategy, and brand messaging.
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Proven ability to manage teams and drive execution with structure and accountability.
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Comfortable working with senior stakeholders and translating inputs into deliverables.
Key Skills
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Team leadership and delivery management
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Brand positioning and messaging
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Content strategy, editorial judgment, and storytelling
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Project management and process building
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Performance tracking and reporting mindset
