SOCIAL MEDIA & CONTENT GROWTH MANAGER
Company: Diet 365 / UR Fitness
Location: Chandigarh
Role Type: Full-Time
ABOUT THE ROLE
We are looking for a Social Media & Content Growth Manager who understands that social media is not just about followers, views, and posting consistently.
The goal is to use content to build authority, generate qualified leads, nurture the audience, and ultimately contribute to business growth.
You will take ownership of the complete content ecosystem — from strategy and ideation to execution, distribution, analysis, and team coordination.
WHAT YOU WILL BE RESPONSIBLE FOR
1. Content Strategy
- Build monthly and weekly content strategies aligned with business goals.
- Understand our target audience, their problems, objections, desires, and buying behaviour.
- Decide what content should be created, why it should be created, and what outcome it should drive.
- Maintain and execute the content calendar consistently.
2. Content Creation & Ideation
- Identify strong content opportunities from client stories, testimonials, podcasts, FAQs, trends, case studies, and everyday business conversations.
- Create concepts for reels, carousels, stories, static posts, long-form content, and campaigns.
- Understand what makes content engaging, authoritative, and conversion-focused.
- Plan shoots and provide clear briefs to the video editing and design team.
3. Copywriting
You should be able to write:
- Strong hooks and headlines
- Reel opening lines
- Captions and CTAs
- Story sequences
- Case studies and client transformations
- Conversion-focused content
The ability to turn a simple idea into content that stops attention and keeps people watching is essential.
4. Organic Growth & Lead Generation
Your success will not be measured only by follower growth.
We want someone who understands how content can generate:
- Qualified inbound leads
- DM conversations
- Enquiries
- Consultation bookings
- Email and WhatsApp subscribers
- Revenue from organic content
You should continuously identify ways to move the audience from content → trust → conversation → lead.
5. Content Distribution & Repurposing
Content should not end after being posted on Instagram.
You should know how to repurpose and distribute content across:
- Instagram
- YouTube
- LinkedIn
- Email
- WhatsApp
- Other relevant platforms
You should be able to take one strong piece of content and turn it into multiple touchpoints across the customer journey.
6. Competitor & Market Research
- Regularly analyse competitors and leading creators in our industry.
- Track emerging content formats, topics, hooks, campaigns, and audience behaviour.
- Identify content gaps and opportunities.
- Bring new ideas proactively instead of waiting to be told what to create.
We don’t want to blindly copy competitors. We want to understand the market and create better content.
7. Team & Execution Management
You will work with editors, designers, coaches, dietitians, founders, and other team members.
You should be able to:
- Give clear creative briefs.
- Plan and coordinate content shoots.
- Follow up with the team.
- Ensure deadlines are met.
- Review content quality before publishing.
- Keep the content pipeline moving without constant supervision.
You don’t necessarily need to edit every video yourself, but you should know what good content looks like and how to get it produced.
8. Analytics & Optimisation
Track and analyse content performance beyond likes and views.
Important metrics include:
- Reach and watch time
- Saves and shares
- Profile visits
- Follower quality and growth
- DMs and enquiries
- Qualified leads generated
- Consultation bookings
- Organic-attributed revenue
Every month, you should be able to answer:
What worked?
What didn’t work?
Why?
What are we doing differently next month?
WHO WE ARE LOOKING FOR
You would be a strong fit if you:
- Have proven experience growing a personal brand or business through organic content.
- Can demonstrate growth beyond follower numbers — ideally leads, enquiries, sales, or revenue.
- Understand content strategy and consumer psychology.
- Are a strong copywriter and can write excellent hooks and headlines.
- Understand short-form video and storytelling.
- Know how to use content for lead generation and nurturing.
- Understand multi-platform content distribution.
- Are highly organised and can manage multiple people and deadlines.
- Take ownership and don’t need to be told what to do every day.
- Are constantly studying what is working in social media and marketing.
WHAT WE DON’T WANT
We are not looking for someone whose role is limited to:
- Posting reels
- Making a content calendar for the sake of consistency
- Chasing trends without strategy
- Reporting likes, followers, and views without understanding business impact
- Waiting for the founders to provide every content idea
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
