Key Objectives:
The successful candidate will be expected to deliver measurable outcomes within the contract period, including:
- Establish a scalable and governed marketing reporting framework across global marketing teams.
- Ensure all email marketing and campaign KPIs are accurately defined, captured, stamped, validated, and consistently reported.
- Improve data quality and confidence in marketing performance reporting through robust governance and validation processes.
- Enable self-service analytics capabilities for marketing stakeholders.
- Lead the transition and modernization of the business intelligence environment by rationalizing reporting assets and migrating dashboards, data models, and processes from legacy BI platforms to a standardized future-state solution.
- Drive user adoption, documentation, training, and change management activities associated with BI platform transitions.
Expected BI Migration Outcome:
This role will lead the assessment, planning, and execution of marketing reporting migrations across business intelligence platforms, including consolidating and transitioning reporting assets from existing tools into a streamlined, scalable analytics environment. The candidate should have proven experience managing BI tool transitions (e.g., Domo to Power BI, Tableau to Power BI, or similar initiatives) while ensuring minimal business disruption and maintaining data integrity.
Required Qualifications
- Bachelor’s degree in marketing, Business Analytics, Computer Science, Engineering, Statistics, Information Systems, or a related field.
- 5+ years of experience in marketing analytics, business intelligence, data analysis, or marketing operations.
- 3+ years of hands-on experience supporting B2B marketing organizations with reporting, campaign measurement, and analytics.
- Demonstrated experience owning enterprise marketing reporting ecosystems and KPI governance frameworks.
- Deep expertise in marketing attribution methodologies, email deliverability concepts, campaign tracking, and marketing performance measurement.
- Hands-on experience with marketing automation platforms, including Eloqua, is required.
- Advanced proficiency in SQL and experience working with large, complex datasets.
- Strong programming and data manipulation skills using Python.
- Hands-on experience with multiple BI and visualization platforms, including:
- Domo
- Snowflake
- Power BI
- Tableau
- Proven experience leading or supporting BI platform migrations and change management initiatives.
- Experience building and maintaining data models, ETL processes, and self-service analytics environments.
- Strong understanding of marketing data architecture, data governance, and metadata management.
- Excellent problem-solving skills with a strong attention to detail and commitment to data accuracy.
- Exceptional communication and stakeholder management skills, with the ability to explain technical concepts to non-technical audiences.
- Ability to work independently, prioritize effectively, and manage multiple projects in a fast-paced environment.
Must-Have Qualifications
- 5+ years of experience in marketing analytics, business intelligence, or marketing operations.
- Proven ownership of marketing reporting infrastructure, KPI governance, and executive-level dashboards.
- Strong expertise in email marketing analytics, including deliverability, attribution, campaign tracking, and performance measurement.
- Hands-on experience with Eloqua and marketing automation ecosystems.
- Advanced SQL and Python skills for data extraction, transformation, analysis, and automation.
- Expert-level proficiency with Snowflake and at least two enterprise BI platforms, including Domo, Power BI, and Tableau.
- Demonstrated success leading BI platform migrations and reporting modernization initiatives.
- Experience partnering with marketing, marketing operations, IT, and data engineering teams.
- Strong understanding of data quality frameworks, governance, and reporting best practices.
Nice-to-Have Qualifications
- Experience with Salesforce CRM, Salesforce Marketing Cloud, HubSpot, Marketo, or similar platforms.
- Experience with modern data stack technologies, including dbt, Alteryx, or data orchestration tools.
- Knowledge of account-based marketing (ABM) measurement and customer journey analytics.
- Experience implementing self-service analytics programs.
- Familiarity with Agile methodologies and project management frameworks.
- Experience working within a global B2B technology organization.
Pay: Up to ₹1,500,000.00 per year
Application Question(s):
- Current CTC?
- Notice Period ?
- Expected CTC?
Experience:
- Marketing analytics: 5 years (Required)
- Business intelligence: 5 years (Required)
- B2B Marketing: 3 years (Required)
Work Location: In person
