1. Digital Marketing Strategy
Develop and implement effective digital marketing strategies aligned with business objectives.
Plan and execute online campaigns across multiple digital platforms.
Monitor market trends, competitor activities, and emerging digital marketing opportunities.
Identify new channels and strategies to improve customer acquisition and engagement.
2. Social Media Marketing
Manage and grow the company's social media presence across platforms such as Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
Create and manage engaging social media content, campaigns, and promotional activities.
Prepare monthly social media content calendars.
Monitor comments, messages, engagement, and customer interactions.
Track social media performance and prepare regular reports.
3. Search Engine Optimization (SEO)
Implement on-page and off-page SEO strategies.
Conduct keyword research and optimize website content.
Monitor website rankings, organic traffic, and SEO performance.
Identify opportunities to improve search engine visibility and website conversions.
4. Paid Advertising
Plan, launch, and optimize campaigns through platforms such as Google Ads and Meta Ads.
Manage campaign budgets and monitor cost-per-lead, conversion rates, and ROI.
Conduct A/B testing of advertisements, audiences, creatives, and landing pages.
Continuously optimize campaigns to improve performance.
5. Content Marketing
Develop ideas for digital content including social media posts, blogs, videos, reels, advertisements, and promotional materials.
Coordinate with designers, videographers, and content creators when required.
Ensure content is consistent with the company's brand identity and marketing objectives.
6. Website & Lead Generation
Monitor website performance, traffic, and conversion activities.
Work with the website/development team to improve landing pages and user experience.
Develop digital campaigns to generate qualified leads.
Track and follow up on digital leads in coordination with the sales team.
7. Analytics & Reporting
Track and analyze digital marketing KPIs.
Prepare weekly/monthly performance reports.
Analyze campaign results and recommend improvements.
Use tools such as Google Analytics, Google Search Console, Google Ads Manager, Meta Business Suite, and other digital marketing platforms.
Required Skills
Strong knowledge of digital marketing concepts and strategies.
Social media marketing and content management.
SEO and keyword research.
Google Ads and Meta Ads campaign management.
Lead generation and conversion optimization.
Google Analytics and digital marketing reporting.
Basic understanding of website management and CMS platforms.
Excellent written and verbal communication skills.
Creative thinking and problem-solving ability.
Strong analytical and data interpretation skills.
Ability to manage multiple campaigns and deadlines.
Required Skills & Technical Knowledge Strong knowledge of digital marketing concepts, strategies, and campaign management. Hands-on experience in social media marketing and content creation. Good knowledge of SEO, keyword research, and website optimization. Experience in Google Ads and Meta Ads campaign management. Video editing knowledge and practical experience is mandatory. Ability to create and edit Reels, YouTube Shorts, promotional videos, product videos, advertisements, and social media content. Proficiency in one or more video editing tools such as: Adobe Premiere Pro Adobe After Effects DaVinci Resolve CapCut Canva Knowledge of basic graphic design and image editing tools such as Adobe Photoshop, Illustrator, or Canva will be an added advantage. Ability to create engaging digital content using video, graphics, images, text, music, transitions, and effects. Knowledge of Google Analytics, Google Search Console, Meta Business Suite, and other digital marketing platforms. Strong understanding of digital content trends, short-form video formats, and social media algorithms. Excellent communication and creative storytelling skills. Strong analytical, problem-solving, and time-management skills. Mandatory Requirement Video editing skills are mandatory for this position. Candidates must have practical knowledge of creating and editing short-form videos, promotional videos, reels, and other digital marketing content using professional or industry-standard video editing tools. Experience Experience: 1–2 years in Digital Marketing / Social Media Marketing / Content Marketing. Candidates must demonstrate practical video editing experience and should be comfortable independently creating and editing digital video content. Candidates without basic video editing knowledge will not be considered for this position.
Pay: ₹17,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Ability to commute/relocate:
- Salem, Tamil Nadu (Salem): Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Digital marketing: 1 year (Required)
License/Certification:
- Driving Licence (Required)
Work Location: In person
