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Managing SEM/ SEO/ Social Media Marketing budgets and Daily/Weekly/Monthly Activities.
Achieve the targeted ROI for all Adspends on a daily/weekly/monthly basis.
Process implementation, including defining and tracking programs.
Optimization and bid management of PPC campaigns.
Analyze Clicks and Conversion data, ad expenses and ROI
In-depth keyword and audience research, Competition analysis, Web Site analysis.
Creating multiple ad copies and split testing of campaigns across multiple advert groups
Progress report of online marketing Campaigns.
Create and upload copy and images for the organisation's website
Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI)
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
Contribute to social media engagement and brand awareness campaigns
Develop and integrate content marketing strategies