Job Title: Digital Performance Strategist – AI Brand Growth
Mohali (Work From Office Only)
About The Brihaspati Infotech P. Ltd. (TBI)
The Brihaspati Infotech (TBI) is a technology company with 15+ years of experience in building software products, mobile applications, SaaS platforms, and eCommerce solutions for global clients.
Now, we are entering our next growth phase by building AI-driven business solutions focused on “Operational AI”
Therefore, we are looking for a highly creative, performance-driven, and AI-curious marketer with minimum 5 to 9 years of experience in Performance Marketing who can help us build the brand, generate leads, create impactful campaigns, and scale our AI division internationally.
Role Overview:
We are looking for a confident and growth-oriented Digital Performance Strategist who can combine:
- Performance Marketing
- AI-driven content creation
- Branding
- Growth strategy
- Video marketing
- Lead generation
- Social media storytelling
to position TBI as a leading AI solutions company globally.
This role is ideal for someone who:
- Loves experimenting with AI tools
- Understands modern digital marketing
- Can think strategically
- Can create engaging content and campaigns
- Is passionate about scaling brands
- Is ready to take ownership and challenges
Key Responsibilities Performance & Growth Marketing
- Plan and execute digital growth strategies for TBI’s AI division
- Drive international lead generation through:
- LinkedIn Marketing
- Meta Ads
- Google Ads
- YouTube campaigns
- AI-focused campaigns
- Email marketing
- Outreach funnels
- Improve campaign ROI, CPL, CTR, conversions, and overall marketing performance
- Build retargeting funnels and performance optimization strategies
- Analyze performance using:
- GA4
- Meta Ads Manager
- LinkedIn Campaign Manager
- Looker Studio
- CRM reporting tools
AI Content & Brand Positioning
- Help position TBI as an “Operational AI” company globally
- Create AI-focused campaigns, storytelling ideas, and brand messaging
- Develop LinkedIn posts, marketing hooks, ad concepts, AI explainers, and thought-leadership content
- Build content strategies around:
- AI automation
- AI agents
- AI workflows
- AI for eCommerce
- AI operational efficiency
- SaaS + AI integration
Video Marketing & AI-Powered Content Creation
- Create short-form marketing content for:
- Reels
- YouTube Shorts
- LinkedIn videos
- AI explainer videos
- Use AI tools like:
- ChatGPT
- Claude
- Google Veo/Gemini
- HeyGen
- Canva
- AI voiceover/video generation tools
- Generate engaging AI marketing concepts with faster production cycles
- Work on hooks, scripts, storytelling, thumbnails, and performance-focused creatives
Branding & Creative Strategy
- Help scale awareness of TBI AI Solutions internationally
- Create innovative marketing ideas for product launches and campaigns
- Research AI market trends, competitors, and emerging opportunities
- Work closely with founders and internal teams on growth strategy execution
Required Skills & Experience
- 5–9 years of experience in:
- Performance Marketing
- Growth Marketing
- Digital Strategy
- Brand Marketing
- Social Media Marketing
- Hands-on experience with:
- Meta Ads
- Google Ads
- LinkedIn Marketing
- Campaign optimization
- Retargeting
- A/B Testing
- Analytics & reporting
- Strong understanding of:
- Lead generation funnels
- ROI optimization
- User behaviour
- Branding & positioning
- Experience working in:
- AI environment
- SaaS
- Tech companies
- Startup ecosystems
- Digital agencies
Preferred Skills
- Experience with AI-powered content creation
- Video editing or AI video generation understanding
- LinkedIn outreach & B2B marketing
- SEO/CRO understanding
- Strong copywriting & storytelling ability
- Experience managing international audience campaigns
- Familiarity with AI automation and AI business solutions
Personality Traits We’re Looking For
We want someone who is:
- Confident and self-driven
- Excellent in spoken and written English
- Creative yet performance-focused
- Curious about AI and future technologies
- Ready to take ownership
- Comfortable with experimentation
- Passionate about learning and growth
- Excited to build a global AI brand from the ground up
Why Join TBI?
- Work on cutting-edge AI products and solutions
- Build a future-focused AI brand
- Opportunity to directly contribute to company growth strategy
- High-learning and innovation-driven environment
- Freedom to experiment with AI marketing tools and campaigns
- Work closely with leadership and decision-makers
- Opportunity to grow rapidly with an emerging AI vertical
Selection Process
Shortlisted candidates may be asked to complete a practical marketing assignment involving:
- AI campaign ideation
- Short-form content strategy
- LinkedIn/email copywriting
- AI product positioning
- Video marketing concepts
- Growth marketing strategy
We are looking for people who can think, create, execute, and grow with us, who can help us build the brand, generate leads, create impactful campaigns, and scale our AI division internationally.
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
