App Successor Media Pvt. Ltd. is a Digital Marketing & App Development Company in India; Our Roots can be traced back to 2015 when we started helping businesses to attract new users from around the world to their Mobile Applications. With time we also evolved by adding Mobile App Development Services to our portfolio.
Designation: SMM Executive Experience: 1-2 Years
Salary: As per industry standards
Official Hours: 10AM – 7PM (Work from Office)
Working Days: Monday to Saturday (Second and Fourth Saturdays Off)
Office Location: Sector-2, NOIDA
Job Description
Key Responsibilities:
· Plan, execute, and optimize paid campaigns for mobile apps across platforms such as Meta Ads, Google Ads, etc.
· Manage app install campaigns focused on CPI, CPA, ROAS, retention, and revenue growth.
· Analyze campaign performance and continuously optimize creatives, targeting, bidding, and budgets.
· Monitor daily performance metrics and prepare reports with actionable insights.
· Coordinate with creative and product teams for ad creatives, landing pages, and campaign strategies.
· Conduct A/B testing for ads, audiences, and campaign structures.
· Track attribution and app performance using tools like AppsFlyer, Adjust, Firebase, or Branch.
· Identify new growth opportunities, traffic sources, and scaling strategies.
· Stay updated with mobile marketing trends, platform algorithm updates, and competitor activities.
Required Skills:
· Hands-on experience with performance marketing and media buying for mobile apps.
· Strong understanding of user acquisition funnels and app marketing KPIs.
· Experience with Meta Ads Manager, Google Ads or other ad platforms.
· Familiarity with MMP tools such as AppsFlyer, Adjust, or Branch.
· Good analytical and reporting skills using Excel, Google Sheets, or BI tools.
· Understanding of A/B testing, audience segmentation, and campaign optimization strategies.
· Ability to manage budgets and achieve performance targets efficiently.
Pay: Up to ₹40,000.00 per month
Work Location: In person
