Senior Manager - CRM Innovation & Experimentation
Location – Hyderabad #LI Hybrid
Major Accountabilities:
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Explore business challenges, user needs, product gaps, market trends, and emerging technologies to identify relevant CRM opportunities.
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Scout and assess startups, technology providers, specialist partners, and external capabilities against defined business needs and experiment objectives.
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Triage opportunities to determine whether they require experimentation, can reuse existing CRM capabilities, or should be redirected to another accountable team.
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Shape selected opportunities into clear problem statements, hypotheses, expected benefits, success measures, assumptions, risks, and decision criteria.
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Lead timeboxed discovery, prototyping, proof-of-concept, user validation, and technical feasibility activities, ensuring required data, environments, integrations, access, and specialist support are in place.
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Coordinate cross-functional contributors, including Product Owners, business SMEs, UX, architecture, engineering, data, analytics, privacy, security, legal, compliance, procurement, delivery teams, contractors, and external partners.
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Synthesize user, business, technical, operational, and market evidence into recommendations to advance, pivot, pause, stop, or transition opportunities, including reuse, configuration, process change, or existing-product enhancement options.
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Maintain strong execution discipline and governance through experiment plans, backlogs, decision records, risks, dependencies, stakeholder updates, transition-ready documentation, reusable insights, and compliance with responsible-use, data, privacy, security, legal, procurement, and documentation requirements.
Essential Requirements:
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Quality and timeliness of opportunity briefs, experiment plans, prototypes, evidence packs, and recommendations.
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Clarity of hypotheses, benefit measures, assumptions, risks, dependencies, and decision records.
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Speed of learning and reduction of business, user, technical, operational, or compliance uncertainty.
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Relevance and quality of external capabilities assessed or translated into experiments.
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Effectiveness of stakeholder and contractor coordination, deliverables, documentation, and knowledge transfer.
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Quality and readiness of handovers into product roadmaps, operational capabilities, or other agreed adoption pathways.
Educational Requirement:
Bachelor’s degree in business, technology, life sciences, engineering, or a related field is required; MBA or relevant master’s degree preferred
Minimum Experience:
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9+ years of experience in digital innovation, product management, consulting, technology scouting, prototyping, CRM, or related disciplines.
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Hands-on experience shaping ambiguous opportunities and leading experiments from hypothesis through evidence-based recommendation.
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Experience evaluating startups, technology providers, vendors, or external capabilities.
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Experience coordinating cross-functional workstreams, contractors, or specialist partners.
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Strong analytical, communication, stakeholder-management, and execution capabilities.
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Experience working in agile, product-oriented, global, or distributed environments.
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Experience in healthcare, pharmaceuticals, life sciences, or another regulated industry is desirable.
Desirable Requirement :
Navigate Complexity - Convert ambiguous opportunities into focused experiments and clear decisions.
Deliver Collective Impact - Coordinate internal teams, contractors, external partners, and control functions toward shared outcomes.
Influence Without Authority - Build credibility through evidence, demonstrations, user input, and clear recommendations.
Drive Ownership & Execution - Manage scope, milestones, dependencies, quality, documentation, and escalation.
Continuous Learning - Translate emerging trends and experiment lessons into relevant CRM opportunities and reusable practices.
