Job Description of Content Writer
Experience: 2+ Years
Department: Marketing / Content
Employment Type: Full-Time
About the Role
We are looking for a creative and strategic Content Writer with 2+ years of experience to create engaging, brand-focused, and performance-driven content across digital platforms.
The ideal candidate should be a strong writer with a creative mindset, good understanding of digital marketing, and the ability to turn ideas, trends, and consumer insights into impactful content.
Key Responsibilities
- Create content for website, blogs, product pages, landing pages, and other web assets.
- Develop engaging social media content, including captions, hooks, carousel copy, reel concepts, and scripts.
- Write high-converting ad copies for Meta, Google, YouTube, and other advertising platforms.
- Create YouTube titles, descriptions, scripts, and video content ideas optimized for engagement and discoverability.
- Generate new creative content ideas based on trends, consumer behavior, competitors, and brand objectives.
- Develop and execute content themes, campaigns, and content strategies across platforms.
- Create content that supports SEO, engagement, brand awareness, and conversions.
- Work closely with the SEO, Performance Marketing, Design, and Social Media teams to execute campaigns.
- Research industry trends, competitors, keywords, and audience interests to identify new content opportunities.
- Track content performance and use insights to improve and develop better-performing content.
- Maintain a consistent brand voice, tone, messaging, and communication style across all channels.
Requirements
- 2+ years of experience in Content Writing, Copywriting, Digital Marketing, or a similar role.
- Excellent written and verbal communication skills.
- Strong understanding of social media, SEO, digital advertising, and content marketing.
- Ability to write compelling hooks, headlines, CTAs, scripts, and long-form content.
- Strong creative thinking and ability to generate original content ideas.
- Good research skills and understanding of audience psychology.
- Ability to manage multiple content requirements and meet deadlines.
- Experience with D2C, FMCG, Fitness, Nutrition, Health, Wellness, or Lifestyle brands is a plus.
Key Skills
Content Writing | Copywriting | SEO | Social Media | Ad Copy | YouTube | Creative Ideation |
Storytelling | Content Strategy | Trend Research | Brand Communication
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
