ABOUT THE ROLE
Native Milk is building the brand that changes how Indians buy and trust milk — and this is the person who will make that happen. As Marketing Head, you will own the full marketing function: brand, content, performance, and product marketing. You are the bridge between what we make and why people believe in it. You will report directly to the founders, build the team from the ground up, and have real ownership over how Native Milk shows up in the world.
WHAT YOU WILL DO
- Build and own the Native Milk brand — voice, visual identity, positioning, and consumer promise Lead content strategy across Instagram, YouTube Shorts, and WhatsApp — farm stories, producteducation, founder narrative
- Drive D2C customer acquisition through paid channels (Meta, Google) and organic content — own the CAC
- Own marketing for every new SKU launch — positioning, health claims, packaging brief, andlaunch playbook
- Build and manage the marketing team — content, video, performance marketing, product marketing, and trade marketing
- Partner with the COO on retention strategy, CRM, loyalty programs, and subscribercommunication
- Manage all agency and freelancer relationships — PR, influencer, design, and performance agencies
- Own trade marketing for GT and modern trade — in-store visibility, POSM, and BTL activations
- Report to founders with clear metrics: CAC, ROAS, brand awareness, cohort retention, andchannel-level ACOS
Must-haves
- Demonstrated ability to build a consumer brand from early stage — not just manage one that already exists
- Hands-on experience across both brand and performance marketing — you are not one-sided
- Has launched new products and channels before — you know what a launch playbook looks like in practice
- Comfortable owning a marketing P&L and defending spend decisions with data
Good to have
- 8–12 years of experience with at least 3 years leading a marketing function
- F&B, dairy, or premium consumer goods background is strongly preferred
- ROI-conscious even on brand spends — knows how to make a rupee work
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Work Location: In person
