Job Description: Digital Marketing Executive
About Innovitoy
Innovitoy Pvt. Ltd., established in 2021 in Ahmedabad, is a pioneering toy manufacturer specializing in high-quality, innovative, and safe toys for children across all age groups. Guided by core values of quality, trust, and delight, the company aims to revolutionize childhood experiences through its state-of-the-art R&D lab and ethical business practices. Innovitoy's mission is to enrich children’s lives with joy and imagination by offering exceptional toys crafted with precision and care.
Website Link: https://innovitoy.com
Job Position: Digital Marketing Executive
Employment Type: Full Time
Salary: Based on interview performance and skill set
Location: Science City, Ahmedabad
Experience: 2-3 years
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across digital platforms.
- Manage and grow the company's social media presence through engaging campaigns.
- Develop and execute influencer marketing initiatives to increase brand awareness.
- Oversee website marketing activities to improve traffic, engagement, and conversions.
- Generate qualified leads through various digital marketing channels.
- Plan and manage email and WhatsApp marketing campaigns.
- Implement and optimize SEO and SEM strategies to improve search engine rankings and online visibility.
- Monitor campaign performance, analyze key metrics, and prepare performance reports.
- Coordinate with external marketing agencies and vendors to ensure timely execution of campaigns.
- Stay updated with the latest digital marketing trends and recommend innovative marketing strategies.
- Collaborate with cross-functional teams to achieve business and marketing objectives.
- Support additional digital marketing initiatives and projects as required.
Education Required
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Advertising, or a related field.
- MBA/PGDM in Marketing will be an added advantage.
- Google Ads, Meta Blueprint, Google Analytics (GA4), HubSpot, or other digital marketing certifications are preferred.
- Strong understanding of digital marketing concepts, online advertising, SEO, SEM, and social media platforms.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
