The Amazon Marketing Specialist will be responsible for driving product visibility, sales growth, and brand presence on Amazon through strategic marketing initiatives. This includes managing PPC campaigns, product listings, SEO optimization, and promotional activities.
Key Responsibilities
- Product Listing Optimization: Create and enhance product detail pages with SEO-friendly titles, descriptions, and images.
- Amazon Advertising (PPC): Plan, execute, and optimize sponsored ads, display ads, and video campaigns.
- Promotions & Deals: Manage coupons, discounts, and seasonal campaigns to boost sales.
- Analytics & Reporting: Track KPIs like CTR, conversion rate, ACOS, and ROAS; prepare performance reports.
- Competitor Analysis: Monitor competitor listings, pricing, and strategies to maintain competitive advantage.
- Cross-Team Collaboration: Work with sales, design, and supply chain teams to ensure smooth execution of campaigns.
- Trend Monitoring: Stay updated on Amazon algorithm changes, marketplace trends, and compliance policies.
Required Skills
- Strong knowledge of Amazon Seller Central & Vendor Central.
- Hands-on experience with Amazon PPC, SEO, and digital merchandising.
- Proficiency in analytics tools (Google Analytics, Helium 10, Jungle Scout).
- Excellent copywriting and communication skills.
- Ability to manage budgets and optimize ad spend.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 1–4 years of experience in e-commerce or online marketplace marketing.
Pay: ₹15,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Health insurance
- Internet reimbursement
- Paid time off
Work Location: In person
