Burn X Fitness is dedicated to helping people achieve their health and fitness goals through personal training, group classes, corporate wellness programs, and doorstep fitness solutions. We focus on creating engaging fitness experiences and building a strong community.
Key Responsibilities
- Develop and execute marketing strategies to increase brand awareness and customer acquisition.
- Plan and manage digital marketing campaigns across social media, search engines, email, and other online platforms.
- Create and oversee promotional campaigns, events, and partnerships.
- Manage content creation for social media, websites, and marketing materials.
- Track campaign performance and optimize marketing spend for maximum return on investment.
- Lead lead-generation initiatives and coordinate with the sales team to convert prospects into customers.
- Build relationships with apartment associations, corporate clients, schools, and community groups.
- Conduct market research to identify trends, competitors, and growth opportunities.
- Manage branding and ensure consistency across all marketing channels.
- Supervise and mentor the marketing team and external agencies or freelancers when required.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3–7 years of experience in marketing, preferably in fitness, wellness, retail, or consumer services.
- Strong understanding of digital marketing, SEO, social media, and paid advertising.
- Experience with campaign planning, analytics, and budget management.
- Excellent communication, leadership, and project management skills.
Preferred Skills
- Knowledge of graphic design and video content planning.
- Experience using CRM and marketing automation tools.
- Familiarity with local marketing and community engagement initiatives.
- Ability to analyze data and make evidence-based decisions.
Key Performance Indicators (KPIs)
- Monthly lead generation targets.
- Customer acquisition cost (CAC).
- Conversion rate from leads to memberships.
- Growth in social media engagement and followers.
- Website traffic and inquiry generation.
- Return on marketing investment (ROMI).
- Brand partnerships and event success metrics.
Pay: ₹12,416.13 - ₹56,687.90 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Work Location: In person
