Job Title: Digital Marketing Executive (2–3 Years Experience)
Location: Thiruvananthapuram, Kerala
Experience: 2–3 Years
Employment Type: Full-Time
Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive with 2–3 years of experience to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands-on experience in social media marketing, SEO, Google Ads, Meta Ads, content planning, and campaign analysis. The candidate will work closely with our creative, web, and development teams to improve brand visibility and generate quality leads.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple platforms.
- Manage Meta (Facebook & Instagram), Google Ads, and LinkedIn campaigns.
- Develop and implement SEO strategies (On-page, Off-page, and Technical SEO).
- Plan and manage social media content calendars.
- Coordinate with graphic designers and content writers for creative assets.
- Monitor website traffic using Google Analytics and Search Console.
- Generate leads through organic and paid marketing campaigns.
- Conduct keyword research and competitor analysis.
- Optimize campaign performance based on KPIs and ROI.
- Prepare weekly and monthly performance reports.
- Stay updated with the latest digital marketing trends, AI tools, and industry best practices.
- Coordinate with clients to understand marketing objectives and provide strategic recommendations.
Required Skills
- Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics 4, and Google Search Console.
- Good understanding of SEO and content marketing.
- Experience with WordPress websites and basic website management.
- Knowledge of email marketing tools and CRM platforms.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and meet deadlines.
- Basic knowledge of Canva, Photoshop, or other creative tools is an added advantage.
- Familiarity with AI tools such as ChatGPT and other AI-powered marketing solutions.
Qualification
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Digital Marketing certifications (Google, Meta, HubSpot, etc.) will be an added advantage.
Preferred Candidate Profile
- 2–3 years of proven experience in digital marketing.
- Strong analytical and problem-solving skills.
- Creative mindset with attention to detail.
- Team player with a positive attitude and willingness to learn.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
