As our Performance Marketing Manager, you won’t just be launching ads; you will be the growth engine of our brand. You will own and execute paid media strategy across Meta, Google, and emerging channels, optimise campaigns for ROAS and CAC targets, and work closely with creative, marketplace, and analytics teams to grow revenue efficiently. This is a hands-on role suited for someone who thrives on testing, iteration, and performance data.
Key Responsibilities
- Paid Media Management — Plan, launch, and optimise campaigns across Meta (Facebook/Instagram), Google (Search, Shopping, Display, YouTube), and marketplace ad platforms.
- Budget Allocation — Manage monthly ad budgets across channels; reallocate spend dynamically based on performance.
- ROAS & CAC Ownership — Hit and improve return-on-ad-spend and customer acquisition cost targets; build dashboards to track unit economics.
- Audience & Creative Strategy — Collaborate with the creative team on ad concepts, A/B test creatives, and refine audience segmentation (lookalikes, retargeting, interest-based).
- Marketplace Advertising — Run sponsored product and brand campaigns on e-commerce marketplace and other platforms; optimise bids, keywords, and product targeting.
- Analytics & Reporting — Set up tracking (pixels, UTMs, conversion APIs), analyse funnel performance, and present weekly/monthly insights to leadership.
- Experimentation — Continuously test new channels, ad formats, bidding strategies, and landing pages to unlock incremental growth.
Requirements
3–5 years of hands-on performance marketing experience, preferably in e-commerce or D2C
Proven track record managing ₹10L+ monthly ad spend profitably
Deep expertise in Meta Ads Manager and Google Ads
Experience running ads on at least one Indian marketplace (Amazon/Flipkart/Myntra)
Strong grasp of attribution, pixel setup, and conversion tracking
Analytical mindset; comfortable in Excel/Sheets and dashboards (Google Analytics, Data Studio, or similar)
Pay: ₹50,000.00 - ₹60,000.00 per month
Application Question(s):
- Please mention your current salary and notice period
Work Location: In person
