Performance Marketing Executive
Company: SpiderWorks Technologies Pvt. Ltd.
Location: Kochi, Kerala
About SpiderWorks Technologies
SpiderWorks Technologies Pvt. Ltd. is a leading digital marketing agency with over two decades of experience in delivering innovative online marketing solutions. We specialize in SEO, Performance Marketing, Social Media Marketing, Content Marketing, Web Development, and Branding, helping businesses achieve measurable digital growth.
About the Role
SpiderWorks Technologies is looking for a results-oriented Performance Marketing Executive to join our Digital Marketing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google and Meta platforms. You'll work closely with the marketing team to drive quality traffic, generate leads, and maximize campaign performance through data-driven strategies.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram).
- Monitor campaign performance and optimize campaigns to improve CTR, CPC, CPA, CPL, and ROAS.
- Conduct keyword research, audience analysis, and competitor research.
- Develop compelling ad copy and collaborate with the creative team to produce engaging ad creatives.
- Track and analyze campaign performance using Google Analytics (GA4).
- Implement and monitor conversion tracking using Google Tag Manager and Meta Pixel.
- Perform A/B testing to improve campaign performance and conversion rates.
- Prepare daily, weekly, and monthly campaign performance reports.
- Manage campaign budgets efficiently to achieve business objectives.
- Stay updated with the latest trends, platform updates, and best practices in performance marketing.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of hands-on experience in Performance Marketing or Paid Media.
- Experience managing Google Ads and Meta Ads campaigns.
- Good understanding of PPC concepts and performance metrics such as CTR, CPC, CPM, CPA, CPL, and ROAS.
- Experience with Google Analytics (GA4).
- Basic knowledge of Google Tag Manager and conversion tracking.
- Proficiency in Microsoft Excel or Google Sheets.
- Strong analytical, problem-solving, and communication skills.
- Ability to work independently and collaboratively in a team.
Preferred Qualifications
- Google Ads Certification and/or Meta Blueprint Certification.
- Experience with Looker Studio, Google Search Console, or other reporting tools.
- Familiarity with landing page optimization and conversion rate optimization (CRO).
- Digital Marketing Agency experience will be considered.
What We Offer
- Opportunity to work with diverse clients across multiple industries.
- Exposure to real-time, high-impact digital marketing campaigns.
- A collaborative and learning-focused work environment.
- Career growth and continuous skill development.
- Competitive salary with performance-based incentives.
Work Location: In person
