About Us:
At Theos, we believe home interiors should never be a compromise between quality, speed, and price. For years, homeowners were forced to choose only two — but Theos is built to deliver all three together. With a strong design-first approach and a powerful in-house manufacturing system, we create thoughtfully crafted interiors that combine uncompromising quality, fast delivery, and honest pricing. Every space we design is built with precision, purpose, and a deep understanding of how people truly live.
What sets Theos apart is our complete control from design to execution. With our own manufacturing facility in Hyderabad and a passionate team of designers, craftsmen, and innovators, we ensure every project is delivered with consistency, transparency, and care. At Theos, we are not just building interiors — we are building new standards for the industry, where great design is crafted well, delivered fast, and priced right.
Performance Marketing & Lead Generation Specialist
Job Summary
We are looking for a data-driven Performance Marketing Specialist to take complete ownership of paid customer acquisition at Theos. Your primary mandate will be to design, execute, and optimize hyper-targeted lead generation campaigns on Meta (Instagram & Facebook) to keep our sales pipeline filled with high-intent premium clients. The ideal candidate combines a deep understanding of premium target psychology with an expert command over machine learning and automated AI campaign optimization tools.
Key Responsibilities
* *Campaign Management:* Build, launch, and manage paid lead generation campaigns on Meta Ads Manager from scratch, leveraging advanced AI-driven campaign structures to ensure optimal budget utilization.
* *Audience Targeting:* Develop and test precise audience targeting strategies tailored to premium property owners, high-net-worth individuals (HNIs), and specific micro-markets.
* *A/B Testing & AI Creative Scaling:* Continuously test ad creatives, hooks, landing pages, and lead forms. Use AI creative engines to rapidly iterate on high-performing winning assets to lower Cost Per Lead (CPL) while increasing lead quality.
* *Analytics & Reporting:* Track, analyze, and present weekly/monthly performance metrics (ROAS, CPL, CTR) and monitor the technical SEO health and traffic growth of the website blog.
Requirements & Qualifications
* *Experience:* 3+ years of hands-on experience running high-budget paid ad campaigns, ideally for high-ticket industries like interior design, luxury real estate, or premium modular furniture.
* *AI Campaign Optimization:* Proven track record of using predictive AI platforms and automated asset tools to build, test, and scale ad campaigns rapidly.
* Required Toolkit: *Meta Advantage+ Campaigns* (machine learning for budget and targeting optimization), *AdCreative.ai / Pencil* (AI-driven banner variant generation based on historical performance), and *ChatGPT / Claude* (writing high-intent, psychologically targeted ad hooks).
* *Technical Expertise:* Deep expertise in Meta Ads Manager, Facebook Pixel setup, custom conversions, and Google Analytics.
* *Analytical Mindset:* Strong capability to numbers-crunch, interpret complex data trends, and pivot strategies based on ROI.
Benefits
- Medical benefits to ensure healthy troopers. We are with you in your tough times.
- A weekend for work-life balance. You work only 5 days a week.
- Provident fund for your long term goals.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
