Department
Marketing
Reports To
Marketing Manager / General Manager / Chief Executive Officer (As Applicable)
Job Purpose
The Hospital Marketing Executive is responsible for promoting the hospital's healthcare services, strengthening relationships with doctors and referral partners, developing corporate and institutional tie-ups, increasing patient referrals, organizing health awareness activities, and enhancing the hospital's brand image while maintaining ethical healthcare marketing practices.
Key Responsibilities1. Doctor & Referral Marketing
- Visit referring doctors, clinics, nursing homes, and healthcare providers to promote the hospital's specialties and services.
- Build and maintain strong professional relationships with referral doctors.
- Regularly update doctors about new consultants, services, technologies, and health packages.
- Maintain a database of referral doctors and track referral trends.
2. Corporate & Institutional Marketing
- Identify and develop corporate, industrial, educational institution, and government tie-ups.
- Promote corporate health check-up packages and employee wellness programs.
- Coordinate annual health screening programs for organizations.
- Maintain relationships with insurance companies, TPAs, and corporate clients.
3. Business Development
- Identify new opportunities to increase patient footfall and revenue.
- Conduct market surveys and competitor analysis.
- Support the introduction of new healthcare services and specialty programs.
- Recommend strategies to improve market presence.
4. Branding & Promotional Activities
- Coordinate hospital health camps, awareness programs, medical conferences, and community outreach activities.
- Assist in planning promotional campaigns through print, digital, and social media.
- Ensure availability of brochures, standees, banners, and other marketing materials.
- Promote the hospital's brand through ethical marketing initiatives.
5. Patient Relationship & Service Support
- Coordinate with various departments to ensure smooth execution of marketing activities.
- Address queries from corporate clients and referral partners.
- Collect patient and doctor feedback and share improvement suggestions with management.
- Support patient engagement and satisfaction initiatives.
6. Reporting & Documentation
- Prepare Daily Call Reports (DCR) and Monthly Activity Reports.
- Maintain records of doctor visits, corporate visits, referrals, and marketing activities.
- Submit periodic performance reports to the Reporting Manager.
- Maintain accurate marketing databases.
7. Compliance
- Follow NABH standards, hospital policies, and ethical healthcare marketing practices.
- Maintain confidentiality of patient and hospital information.
- Perform any other duties assigned by the Management.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Hospital Administration, Life Sciences, or a related field.
- MBA in Marketing or Hospital Administration is preferred.
Experience
- 1–3 years of experience in hospital or healthcare marketing.
- Experience in doctor relationship management and corporate marketing is preferred.
Benefits:
Work Location: In person
