Job Description – Technical Sales Executive
Company: Assistara Global Service Ltd.
Location: Sector 136, Noida
Process: US Market – PPC / Inbound Sales
Industry: Technical Sales / IT Products
Employment Type: Full-Time
Job Summary
Assistara Global Service Ltd. is looking for an experienced Technical Sales Executive to handle inbound PPC-generated calls from customers in the US market. The candidate will be responsible for understanding customer requirements, diagnosing basic technical issues, recommending appropriate products or solutions, and converting sales opportunities.
The role will primarily focus on Printers, Printer Accessories, Antivirus and other related technical products/services.
Key Responsibilities
- Handle inbound PPC calls from US customers and convert qualified leads into sales.
- Understand customer requirements and recommend suitable printers, printer-related products, antivirus and security solutions.
- Demonstrate strong product knowledge and explain technical features, benefits, compatibility and pricing to customers.
- Assist customers with basic troubleshooting related to printers, connectivity, installation and common technical issues.
- Identify customer requirements and recommend upgrades, add-ons, accessories and relevant protection solutions.
- Perform upselling and cross-selling of printers, antivirus and associated technical products.
- Maintain a consultative approach while handling customers and ensure a positive customer experience.
- Achieve assigned sales, conversion, revenue and quality targets.
- Accurately document customer interactions, sales and follow-ups in the CRM/system.
- Follow US customer-service standards, sales processes and compliance requirements.
Required Technical Knowledge
The candidate must have hands-on working knowledge of:
Printers
- Inkjet and laser printers
- Printer installation and configuration
- Wired and wireless printer connectivity
- Printer drivers and software
- Basic printer troubleshooting
- Printer compatibility with computers and operating systems
- Printer cartridges, toner and other accessories
- Understanding of major printer brands and product specifications
Antivirus & Security
- Antivirus and internet security products
- Basic understanding of malware, viruses, spyware and phishing
- Antivirus installation, activation and renewal
- System-security requirements and product compatibility
- Ability to recommend suitable security solutions based on customer requirements
Candidate Requirements
- Minimum 2–3 years of experience in Technical Sales, IT Sales, Technical Support with Sales, or a similar US voice process.
- US process/international customer-handling experience is strongly preferred.
- Proven experience in PPC/inbound lead conversion and sales.
- Strong technical understanding of printers and antivirus products.
- Excellent verbal communication and convincing skills.
- Strong sales orientation with proven upselling/cross-selling ability.
- Ability to understand technical problems and explain solutions in simple language.
- Comfortable working with US customers and US business hours/night shifts.
- Good CRM, computer and documentation skills.
Key Performance Indicators (KPIs)
- PPC Lead Conversion Rate
- Sales Revenue
- Average Order Value
- Upselling & Cross-Selling
- Customer Satisfaction
- Call Quality
- Sales Target Achievement
- Lead Follow-up & Closure
Preferred Profile
Candidates from US Technical Sales, Printer Sales, Antivirus Sales, IT Product Sales, Tech Support Sales, Inbound Sales, or PPC Lead Generation processes will be preferred.
Note: This is a sales-focused technical role. Candidates should have practical experience handling customer calls and selling technical products, particularly printers and antivirus/security solutions, rather than purely non-sales technical support experience.
Pay: ₹40,000.00 - ₹82,000.00 per month
Benefits:
- Food provided
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
